White Hat Techniques Vs Black Hat
Black hat SEO is risky. Black hat SEO seeks to exploit loophole’s that they find in the search engine algorithm with the hope that their activity will not be discovered. The risk of black hat SEO is that web sites are banned by search engines because of the abuse or misuse of certain techniques. Many black hat cheaters believe that over-stuffing keywords and posting irrelevant content can work for them over the long term. Cheating, however, never pays in the long run. Using black hat SEO you are playing a dangerous game waiting for search engine spiders to crawl your site only to find the extent of cheating and render your site useless.
White hat SEO is optimization that stays within the rules promising you long term visibility and maintaining a good reputation. Your target customers can better relate to you if you follow the guidelines and rules given by search engines to boost rankings. In some cases, it may take some time before you rank high on the first page, we say it can take 3/6 months on average, but the wait and experience will be worth it. White hat optimization, if your keyword research is done well and you choose high volume and low competition keywords, produce very fast results.