Getting Indexed

• Create a website worth visiting – Google looks for content that is relative to what people want to find. If you put up a website about your family vacations, there is no way you will receive high traffic. Why would people specifically search for your family vacations? On the other hand if you made a more general website that give information about vacation information to different destinations your website has an opportunity to be helpful to readers. Google will be much more likely to pick up your site since it is more relevant to what people would be looking for.

• Use Google’s Search Console – Google has a very convenient site for webmasters, which allows you to authenticate your site and make sure that Google is not having any problems crawling your web pages. You will be instructed to upload a document called a Sitemap, so that Google can read your website with ease. Information such as indexed web pages, keywords people use to find your site, and a list of inbound links to your website.

• Submit a sitemap – Google’s Search Console also allow users to submit a sitemap, which is a list of every web page linking to the home page. Free sitemaps can be created through on WordPress from the Yoast SEO Plugin. Once you download your sitemap you can upload it as a file on your website. After a successful upload, let Google webmaster tools know where to locate the sitemap. Once Google has your sitemap, your web pages will get “googled” by the crawler and the show up in a Google search.

White Hat Techniques Vs Black Hat

Black hat SEO is risky. Black hat SEO seeks to exploit loophole’s that they find in the search engine algorithm with the hope that their activity will not be discovered. The risk of black hat SEO is that web sites are banned by search engines because of the abuse or misuse of certain techniques. Many black hat cheaters believe that over-stuffing keywords and posting irrelevant content can work for them over the long term. Cheating, however, never pays in the long run. Using black hat SEO you are playing a dangerous game waiting for search engine spiders to crawl your site only to find the extent of cheating and render your site useless.

White hat SEO is optimization that stays within the rules promising you long term visibility and maintaining a good reputation. Your target customers can better relate to you if you follow the guidelines and rules given by search engines to boost rankings. In some cases, it may take some time before you rank high on the first page, we say it can take 3/6 months on average, but the wait and experience will be worth it. White hat optimization, if your keyword research is done well and you choose high volume and low competition keywords, produce very fast results.

Marketing Strategy

SEO in one part of your overall marketing strategy, through our digital marketing services.

Marketing strategies are often confused with marketing plans. Because they do feed off one another, it is not unusual to find the marketing strategy and the marketing plan together into a single document. Although the transition between the two is blurry, a marketing strategy covers the big picture of what the business plans out: the value proposition and related brand messaging. The marketing plan is how the business will get across the key message: the platforms, the creative, the timing and so on. SEO will generate an adequate return on investment.

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