The Benefits Of Local And National SEO

Here at Digipeak we are SEO Cardiff experts, this means that we work hard to ensure that we understand all of the important aspects and elements of what SEO can offer. Whilst many people recognise the term SEO (Search Engine Optimisation) they may not know exactly how it works, or how to use it to the advantage of your business.

This is where we can help. Our SEO Cardiff services cover a wide range of different aspects of SEO, making sure that your website is getting the hits that you are looking for.

SEO can be broken down into two distinct sections. Local and National. Both of which are parts that you should consider, and require slightly different approaches.

Want to know more? Then why not read on?

Local SEO

Those small businesses that really want to appeal to local customers should really be looking at their local SEO. As the name suggests, this approach to SEO concentrates on your own location, the town that you are based and the people around it.

It is usually implemented by businesses such as restaurants or non e-commerce shops, which will rely on local trade rather than online business.

The important thing to think about with local SEO is your location, after all, this is the search term that people are most likely to use. Not only should you make sure that it features as a keyword, but you should also ensure that your business is listed in the local search facility on the search engine that you choose. This will help make sure that you appear during searches.

Your website can gain even more promotion by encouraging customers to leave reviews and recommendations, as this will improve your ranking and make you all the more visible.

National SEO

If local SEO looks at those that are in your local area, then unsurprisingly national SEO takes that even wider.

National SEO is often used by companies that have a product that can be promoted and shipped anywhere. They won’t rely on local customers, although of course this is great for them, but they can take their promotion to a much grander scale.

Promoting yourself nationally can be much more competitive, you will not only need to make sure that you really make those keywords work for you, but that you utilise pay per click advertising and have a strong social media presence too.

In doing this, you can see yourself becoming all the more popular online, and attracted customers that could come from a variety of places in the country, if not the world.

Think that it is about time that you harnessed the power of local and national SEO for your website? If you are based in Cardiff, then here at Digipeak we can offer the SEO services that you need. Let us guide you through the best approach for your website, and make sure that you are top of the list whether your customers are down the road, or on the other side of the world.

About Jonathon Forshaw, is the Director of Digipeak SEO. He is a Professional Nerd, Backlink Builder And SEO Consultant, running a number of sites from the UK. Connect with him on Twitter or LinkedIn.