Artificial intelligence is advancing, thus offering web owners’ innovational tools that authority to allow them to vindicate their web bearings with less effort. Web owners’ strive on keyword finders, keyword generators, Link popularity checkers, link-building tools, services, and other strategies they employ to market a web page.
Beginners marketing their web pages too many times fall short of focus to senior search engine eternal optimistic that seek these excellent marketing tools so that they get the quality and relevancy pursued in the game of SEO.
Many beginners in SEO marketing will use prevalent tools accessible on the net, which are sometimes the Search Engine Promoters. These tools are at your relegation, which users can access from the challenging SEO mixtures that claim to guarantee to take your web pages to the ranks at the summit of key search engines.
A ranking is of great magnitude to SEO experts. For a website to reach the top fuses, it must direct or draw a towering quantity of traffic to Internet pages by using relevant keywords or links. For that reason, understanding the advancing strategies in SEO marketing is critical, especially to those marketing their web pages to major search engines.
Links versus SEO Content
SEO marketing often involves link popularity, which are lines of attack that webmasters, developers and unlike other web owners bring into play to endorse their web pages to the major search engines.
The webmasters of use solicitation to work in links on their pages, which must have relevancy to the products or services offered at their site to consummate link popularity. To achieve link popularity the websites must have quality links that meet the moral philosophy of major search engines to reach the top ranks. Most webmasters deem link building as the top SEO tactic that gets a web page ranked at the top of prime search engines. Contrarily, SEO tactics, such as content on web pages with dense keyword has proven far more effective in helping web owners to reach top search engine ranking.
Search engine optimizing is a trade SEO solution that web owners have given over for years to promote web pages. SEO marketing engages link exchange, keyword density articles, spiders, URL, and other strategies to market a given web page. Web legatees employ a middling of options to get their web Internet pages enrolled on the top search engines, yet the density of keywords often bring them the best rewards.
Choosing a top SEO company to assist you with your online marketing campaign is probably one of the best decisions that you can make for your business. You don’t have the time to focus on your search ensign optimization campaign. It takes hours out of your day, a time you could be spending on other important aspects of your busies moving forward.
There are certain things that the top SEO companies should be focusing on as we enter into 2018 and the first is your website. Your website needs to be optimized for each and every page using carefully selected keywords, both long and short-tailed keywords. You should also be focusing on local, with your address and contact information clearly visible on each of your website pages to help each page rank individually to increase your chances of success.
The other very important thing that the top SEO companies should be focusing on when it comes to your website in 2018 is to ensure it is mobile friendly. More people are using mobile devices when searching for products and services and this means that if you don’t have a mobile-friendly website, this is a wide audience that you are missing out on. Your site not being mobile friendly will result in your site being penalized by the top search engines.
With your website focused on, the company should offer you professional content solutions. Content is king when it comes to your search engine optimization efforts and you want to ensure you provide the best quality content, incorporating your keywords and ensuring that it is informative and interesting that people want to find out more. The search engines look for websites, blogs, article and press resales that provide good quality content that is well researched and written. So bear this in mind when looking at what services the top SEO companies are offering in the new year.
That being said, another of the services that should be focused on extensively in 2018 is social media. Social media has taken the world by storm. From Facebook to Twitter and Pinterest to Linked In and more, there are so many options that you can take advantage of. Ensure you have at least one account for each social media platform and that they are updated regularly. Social media isn’t only to reach a wider audience, it also assists you in ensuring that the top search engines notice you and rank you accordingly.
Local SEO is another thing that will continue to be important with the extensive focus in the new year. The top SEO companies will be ensuring that their clients have taken local SEO seriously, helping them reach their local audiences and increase their ranking accordingly. This means adding your contact information on every page of your site and not just on your contact page and using long tailed keywords that include the locations you cover so that the search engines know where to place you. The top SEO company should also assist you in registering with online directories to ensure you are seen and your brand is made visible at all times.
Further, they will be focusing on mobile-friendly websites This is very important these days as more people start using mobiles more and more. Smartphones have changed the way people search for products and services and incorporating a mobile-friendly website will boost your ranking and ensure you are not penalized as a result.
In addition to this, while on the mobile marketing topic, your top SEO companies should also be incorporating voice search keywords into your package to ensure you accommodate all searchers and potential clients moving forward.
Jameson General Store was a historical treasure in the small North Carolina Community. Jim Jameson, the owner, had been part of the family legacy over 100 years old. The company had seen bad times, including The Great Depression. However, their hard work and customer loyalty had sustained the company’s success.
Even when a neighbouring community got its Walmart’s Marketplace Store, their customers remained loyal. Jim did not believe in utilizing online advertising and social media platforms. He believed that these activities were only a fad. Yet, their customers gradually started shopping online because Jameson General Store was limited in its product offerings.
In fact, most of the business that Jameson Store lost was not to local competitors, but online sellers. Jim was adamant about resisting the temptation about shopping online. Yet, when he saw his own 10-year-old grandson purchase a difficult item to locate in the area online at significant costs, Jim had to ponder his current marketing strategy with the changing landscape in the nation.
Today’s customers can purchase a variety of items online with minimum effort. Given this scenario, brick and mortar companies are fighting to stay alive with the fierce internet competition. According to a 2017 survey conducted by Square and Mercury Analytics looking at 1,164 U.S. business owners, the following observations were made:
96% of Americans with internet access have made an online purchase in their life, 80% in the past month alone.
51% of Americans prefer to shop online.
67% of Millennials and 56% of Gen Xers prefer to shop online rather than in-store.
Millennials and Gen Xers spend nearly 50% as much time shopping online each week (six hours) than their older counterparts (four hours).
51% of seniors have shopped on marketplaces, 66% at large retailer sites, 30% on web stores or independent boutiques, and 44% at category-specific online stores.
Marketing professionals understand the importance of the internet and how to effectively leverage this power. According to Socialmedia.com, 90% of marketers use social media for their businesses. Sadly, many small businesses do not recognize this fact. Many businesses had opted to bury their heads in the sand in hopes that this ‘internet thing’ will go away. It hadn’t!
In fact, e-Commerce is growing more than 23% annually; however, 46% of American small businesses do not have a website according to Square and Mercury Analytics research. This article focuses on how small businesses can leverage digital marketing to achieve greater success and enhance their market opportunities.
Digital marketing should be a tool that every serious small business should utilize. Digital marketing goes by many names such as e-commerce marketing, online marketing, and internet marketing. Digital marketing can be defined as “the marketing of products or services using digital channels to reach consumers.” The key objective is to promote brands the usage of the internet.
Digital marketing extends beyond internet marketing to include channels that do not require the use of the internet. Some digital marketing channels include websites, social media platforms, email marketing, search engine optimization (SEO), blogging, podcasts, and online advertising to name a few. Beyond technology gimmicks, businesses should know their customers and their core competencies. Digital marketing is not a silver bullet. Digital marketing is a tool for the savvy business professional.
Catherine Juan, Donnie Greiling, and Catherine Buerkle, authors of Internet Marketing: Start to Finish, suggest that effective digital marketing requires plenty of careful planning. They add, “The heart of getting real traction out of your internet marketing program is to tie marketing and sales data together, with metrics. Track what you’re doing, track the impact, and track the resulting sales.” Looking at the landscape of technology and internet innovation, small businesses should think strategically about the following five digital marketing trends:
• Artificial Intelligence – Some people develop elaborate doom-day scenarios of machines to control the world. However, artificial intelligence (AI) is becoming a way of life in marketing. AI can be defined as ‘the theory and development of computer systems able to perform tasks that normally require human intelligence.’ Voice Activation technology like Amazon’s Echo is bringing AI into public attention. By 2020, customers will manage 85% of their purchases without interacting with a person.
• Internet Searching – Buyers are more knowledgeable than ever with access to the internet. In fact, 81% of shoppers conduct online research before making big purchases. Thus, exploring how to utilize search engine optimization and getting your business at the top of searches is an invaluable step.
• Mobile Communications – Most Americans have grown accustomed to instant gratification and easy access to technology. Mobile and tablet e-commerce will reach $293B by 2018. Smartphone and tablets are part of this wave of innovation. Mobile will account for 72% of the U.S. digital ad spend by 2019. Marketers recognize that mobile marketing is an untapped business tool.
• Social Media – Social media platforms, like Facebook, allows buyers to connect with each other virtually. 65% of business-to-business companies have acquired customers through LinkedIn ads. Marketers realise this value.
• Web Content – Good content will attract customers. In fact, customers are more likely to purchase from sellers with good, relevant videos/photos on their website. 52% of marketing professionals globally name the video as the type of content with the best ROI.
Artificial Intelligence plays a massive role in SEO going into 2018, and as we already use AI for SEO we have found it has had a great effect ont he business. Let us help you rank higher in 2018.
About Jonathon Forshaw, is the Director of Digipeak SEO. He is a Professional Nerd, Backlink Builder And SEO Consultant, running a number of sites from the UK. Connect with him on Twitter or LinkedIn.