SEO Blog

So we’re halfway through 2017 and Googles recent algorithm changes, even know they won’t say their algorithm changes have knocked a few websites sidewards.

In this post, I’ll share with you top strategies for On-page SEO and what you can do to overcome your competitors with just a few tweaks of your website pages and posts including other things that we will be covering in this post.

So let’s dive right in.

The first thing you want to look at and changing is the page title; now I know some experts suggest that title tag has no real effect, but I believe and have tested changing the title tags, it’s beneficial in your Google positioning in the Google search.

I strongly recommend you change the URL to the same keywords that you use for the title, so it sounds if you’ve created a page or blog post with the title of “pink pigs go on sale”. Then I would use the URL with something like /pink-pigs-go-online-sale. It helps Google understand what this page or post is really about. Don’t keyword spam the title, I strongly suggest using one keyword and then text alongside it like this for instance.


1. Overlooked metadata can often be a problem, and with the rise of WordPress it’s now powering a considerable amount of websites on the internet, and also one of the biggest SEO plug-ins out there Yoast SEO duplicates some of the data on every page so making each page’s title and description would significantly increase your chance of gaining first page rankings.


2. At an image with the caption of that message, helps add a few more keywords on the blog article or page, it also helps for user experience. No, I’m not sure whether this has been a correlation with Google, but other SEO experts have said that your User experience (UX) has a factor within SEO and I actually do believe that that is the case as Google is and still is measuring your website bounce rate, I find that people will see that image understand what it’s about with the keywords or a caption on the picture. It will also help with SEO with those additional few keywords within a page.


3. I would add three or four main keywords within the body of the page or post so I would usually put it at the top in the middle and the bottom of the page/post. Add one of those keywords as a link back to one of your internal pages, so for instance if the blog post is about “pink pigs” and how you sell the “best pink pigs” what I would do is add a link back from the keyword to a page, to the “buying pink pigs” page on the website.


4. What I would do is if it’s a WordPress site or a standard HTML site I would add to the right-hand sidebar or left-hand sidebar depending on which orientation you have built into the place on and add a contact form on the post or page, so again for instance if that post about pigs, you just uploaded is about “pink pigs” I would have a particular “pink pig” contact from “how to buy the pink pigs online” or enquire more about the “pink pigs” etc.


5. I would also add to the bottom of that the contact information regarding any information to contact you directly such as name address or telephone number I’ll also add am your Author information at the bottom of page about you know that can be you with the director of the business we could be the author who wrote that blog articles with it somewhere different like a guest writer that is also good


6. I would add social media bookmarks at the bottom of the article reason I added to the lower part of the article is you don’t wanna ask someone soon as the land of the page to share that article or page that they have when they haven’t even read the content yet it’s quite annoying, I think what you’ll find is more people share and like the post if you’ve had it at the bottom and also is well out in the contact card in the proportion details to them from the from the author also helps because that will build up I thought it was Google.


7. Start with a keyword on the first page of the title, I have tested for this and find that this was well but don’t Keyword stuff. Use it as a sort of a beginning title, as we’ve done on this post.


8. Make sure to use H1, H2 and H3 within the text. Ensure that you use the H1 tag for the blog title then maybe H2 or H3 for a subtitle if you need it and then just use regular font on the text of the actual blog post I know we tend to go with around 16 pixels depending on the audience of the website if you find that over 50s are coming to your site that you will increase that around 18 or 20 pixels as long as there is around no more than around 70 characters on a line.


9. Use longer wording blog posts and pages, we recently tested this, we used a 500-word article and also just over a 1,000-word article. We found that the one with over 1,000 words reached the first page of Google for its main keywords and showed up a lot more in the rankings for different keywords in Google than the 500-word post.

These are my top nine tips on how to out how to outline the perfect blog or page, and through testing constantly.

Contact us today on how we can help you with your On-Page SEO.

SEO Services Cardiff

Running a competitive business isn’t easy. This is particularly true if you are a local business, one that is trying to stand against larger national companies.

Here at Digipeak we love being able to work with a variety of different companies, of all sizes. However, we particularly love being able to help Cardiff based companies. We work with them to improve their SEO. Ensuring that they are able to compete in their own industry.

But what is the benefit of SEO for local companies?

It gets you seen

One of the best bits about SEO is that it makes sure that your business is seen when potential clients search for you on one of the search engines. Appearing high up in the results means that you are increasing your chance of being viewed, and when these visitors realise that you are a locally run business, they may be more likely to come to you.

It doesn’t have to be global

Another great aspect of SEO is that it can be as local as you want it. In fact, when it comes to running a Cardiff, or any other local business for that matter. You will want to make sure that it appeals to those around you. This is why here at Digipeak we will work with you, to improve your national SEO and your local SEO too.

It makes you seem more credible

It is a simple fact that the further a potential client goes down the list on a search engine, the less likely they are to call or click. This is no reflection on the service or quality that those particular companies can offer, it is more about the fact that they won’t feel as if they are quite as credible due to their low rankings. Which is the last thing you will want!

It helps you to learn and grow

Every business needs to improve to succeed, and believe it or not, SEO can help with this. SEO links to the Google Analytics tool, which gives you some valuable insight into your audience and what they need. It will tell you where they live, what they search for and when they are most likely to visit your website.

All of these things can really help you to tailor your marketing efforts, and make the most of your investment.

These are just some of the reasons that you should be trying out SEO for yourself. Whether you are based in Cardiff, or anywhere in the UK, SEO is never something that you should ignore. So, get in touch with us here at Digipeak and see if we can help get your business noticed.

Want to know more about our AI SEO? Call or email us: 02920 291644

Here at Digipeak we are SEO Cardiff experts, this means that we work hard to ensure that we understand all of the important aspects and elements of what SEO can offer. Whilst many people recognise the term SEO (Search Engine Optimisation) they may not know exactly how it works, or how to use it to the advantage of your business.

This is where we can help. Our SEO Cardiff services cover a wide range of different aspects of SEO, making sure that your website is getting the hits that you are looking for.

SEO can be broken down into two distinct sections. Local and National. Both of which are parts that you should consider, and require slightly different approaches.

Want to know more? Then why not read on?

Local SEO

Those small businesses that really want to appeal to local customers should really be looking at their local SEO. As the name suggests, this approach to SEO concentrates on your own location, the town that you are based and the people around it.

It is usually implemented by businesses such as restaurants or non e-commerce shops, which will rely on local trade rather than online business.

The important thing to think about with local SEO is your location, after all, this is the search term that people are most likely to use. Not only should you make sure that it features as a keyword, but you should also ensure that your business is listed in the local search facility on the search engine that you choose. This will help make sure that you appear during searches.

Your website can gain even more promotion by encouraging customers to leave reviews and recommendations, as this will improve your ranking and make you all the more visible.

National SEO

If local SEO looks at those that are in your local area, then unsurprisingly national SEO takes that even wider.

National SEO is often used by companies that have a product that can be promoted and shipped anywhere. They won’t rely on local customers, although of course this is great for them, but they can take their promotion to a much grander scale.

Promoting yourself nationally can be much more competitive, you will not only need to make sure that you really make those keywords work for you, but that you utilise pay per click advertising and have a strong social media presence too.

In doing this, you can see yourself becoming all the more popular online, and attracted customers that could come from a variety of places in the country, if not the world.

Think that it is about time that you harnessed the power of local and national SEO for your website? If you are based in Cardiff, then here at Digipeak we can offer the SEO services that you need. Let us guide you through the best approach for your website, and make sure that you are top of the list whether your customers are down the road, or on the other side of the world.

Search engine optimisation is ideal for long-term business when you have everything needed to allow it to be effective. Also, SEO is a tested alternative for your internet advertising strategies like Adwords. Search engine optimisation is an online advertising strategy that raises the traffic on a website, which might mean larger profit for companies. SEO (search engine optimisation) methods including link building, when implemented properly, can aid in higher rankings in the search engine result page and drive visitors to your website page.

Their search engine optimisation methods ought to be transparent and clear. Search engine optimisation is vital for internet advertising success of your company. There is a lot more to SEO than what you think.

Internet Marketing Cardiff referred to as search engine promotion is a distinctive advantage for small business development. It has emerged as one of the most innovative mediums for organisations to promote their products and services.

Web sites offer visibility to your company, goods, and solutions. Even though there are particular things that you would like to see on your site, there are different things you have to take into consideration when you proceed through site designing. According to experts, is critical for every single site to have a site map and a small amount of seo.

It features optimising your site in such a manner your website would be ranked on the first pages of the search so that web users can come to your site for the content they’re in search of. Based on who designed your site, key search engine marketing strategies might have been overlooked.

User experience and SEO
Should you be working on no more than one website, this is the best way to go. For instance, in the event the site is connected to business, then it will merely give information regarding business. It is rather vital for a site to rank on leading search engines.

The site should work nicely for all sorts of browsers, while it is Internet Explorer, Mozilla Firefox, or Safari. The initial step towards getting your site is that of purchasing a domain name. An easy site or blog permits you to share info regarding your business or business with other individuals.

An internet site should produce trust and ought to convince the guests and internet pages must be simple to use. If your website or web page is selling a specific, relevant products, this area might be an ideal match for traffic generation.

Website Copy and Code
A search engine optimisation writer ought to be a mixture of a writer and an internet programmer. An individual search engine marketing writer might not have the technical savvy to assist you to improve your traffic. There are bad search engine optimisation writers and very good search engine marketing writers. A wonderful search engine optimisation writer can alter their writing voice to get in touch with your intended audience. Fantastic search engine marketing writers can offer actual effects in the search rankings.

If you want to find out more please get in contact with us: 02920 291644 or email Jon at: [email protected]

Why Use Professional SEO Services in 2017

When it comes to making sure that your business is a success online, you really should think about your approach to SEO.

Search Engine Optimisation is the way that your website gets noticed online, and can be a huge factor on the success that you see.

Much like many things in business, there are going to be times when you do not have the right expertise. SEO is one of those areas. So, if you are struggling to get the rankings that you need, why not make 2017 the year that you try out professional SEO services?

Not sure on whether it is the right approach for you. We have put together the top reasons why we believe that you should be trying out professional SEO services.

It saves you time

Running a business is already likely to take up a big chunk of your time. This means that the idea of spending hours researching into keywords and making sure that you get the density right isn’t like to appeal to you. If you hire a professional SEO service to handle this side of your business, then you will free up time to spend on the other aspects of running your business.

You will gain vital experience

Not everyone is an expert in SEO, so there is a good chance that you will benefit from the expertise of hiring a professional SEO service to help you. They will have the vital experience to guide you through the process, guiding them through some of the pitfalls that can crop up with SEO and its implementation.

Get the results that you want

Whilst you can give SEO a go yourself, you may not receive the results that you are expecting. By using a professional SEO service, there is a greater chance that you will see what you want to see, all from the go get!

It is cost effective

One of the things that puts many people off of using a professional SEO service is that they are an additional cost to your business, however, this particular service really should be seen as an investment rather than a cost.

The return on your investment is well worth the initial cost. Especially if your main aim is to grow your business and attract as many customers as possible.

SEO is vital to the success of any modern business, so if you are unsure on how to best use it to your advantage then perhaps it is time to call on the expertise of a professional SEO service, one that can guide you through and make sure that your business sees the results that it deserves.

If you want to find out more please get in contact with us: 02920 291644 or email Jon at: [email protected]

SEO involves lots of research as a way to create successful marketing and advertising campaigns. It’s not impossible to have a look at SEO as an online marketing strategy to acquire visitors to your site. Black hat SEO is frequently employed by those who are searching for a fast financial return, not a long-term investment.

The very best SEO tips are the ones which will apply to your company so you can grow your online sales base. Before placing your trust, get to understand as much as possible about the search engine optimisation Company that you’re looking at.

Not all search engine optimisation firms are equal, therefore it’s essential to do your homework on every company you may think about joining up with while searching for a search engine optimisation reseller plan for you. On the opposite hand, outsourcing a search engine optimisation firm to resell your search engine optimisation can be a cost-effective option for your search engine marketing promotions. Thus, employing a search engine marketing firm may be a win-win scenario for individual customers or agencies alike. Search engine marketing companies work closely with resellers since they’re able to centre on the authentic job of search engine optimisation.

A search engine marketing reseller doesn’t need to have a decade of experience so as to be quality search engine optimisation resellers. In the event the search engine marketing reseller you settle on is unable to perform, your whole website will find a drop in viewers, which usually means you are in reality likely to shed money. In the event the search engine optimisation reseller is unable to correct the issue or turn the ship around within a couple of days. It’s the right time to go for a different reseller.

Picking an SEO Reseller isn’t a decision which the majority of people wish to make more than once! You can achieve this by checking our search engine optimisation reseller reviews online. The search engine optimisation reseller has to be able to alter the keywords to improve the outcome and enhance search engine ranking. Quality SEO resellers understand how to look up keyword trends, enabling them to make each of the important alterations as speedily as possible.

As soon as you commence selling their services, it’s essential that you work smoothly together to make sure the customers get the finest of services. Even when you aren’t offering these search engine optimisation services straight to your customers, you’re still responsible for realising that they’re getting what they have paid for. Also, our SEO Reseller services allow you to gain from the next.

The services must be acceptable. Compare a few different marketing and advertising providers, so you can pick one which you can rely on for efficient services. Ultimately, remember that excellent directory submission service supplies an extensive report that justifies it has submitted your website to quality web directories.

If your looking for an SEO reseller get in contact with us: 0

SEO ToolsIdeas, Formulas and Shortcuts for Seo Tools

Search engine optimisation tools basically optimise a site to get increased search engine rankings. Effective search engine optimisation tools do have to have plenty of qualities to give them an advantage over free services. The aforementioned search engine marketing tools also need to be updated at fixed intervals. The aforementioned search engine optimisation tools can be taken advantage of to be able to obtain an outstanding head-start on your own search engine marketing campaign.

Keyword tools, There are a lot of absolutely free keyword tools online that can offer you a sense of the very long tail terms folks are searching on. Among the optimal/optimally keyword tools is offered by Keyword generator tools increase the quantity of visitors for an internet page.

Understanding Seo Tools

Not all search engine marketing tools do spam as there are many tools which work like a human brain. The absolutely free search engine optimisation audit tool provides the image of your site to what your website is working and what your website is not functioning. When you take care of absolutely free search engine marketing tools, you will discover that you’ve got different ones around the internet and this may be frustrating to address. On the opposite hand, if you use these tools properly and deal with quality, odds are more that you’ll get superior results. Additionally, you can’t take all these completely free tools and integrate all of them together. Before going utilising a number of the various free small business tools for your site builder, you must think long and difficult about how your possible audience will perceive you on their preferred websites.

Search engine optimisation Optimisation is the base for virtually any search engine optimisation work for an internet website. It is essential for any web marketing site. Amongst all the variety of search engine optimisation or SEO strategies, composing along with article marketing is still the best strategy.

Search engine marketing is critical to each person who owns a site. Also, SEO is a tested alternative for your internet advertising strategies. SEO has many advantages for who wish to expand their business all around the world. Therefore, when you’re thinking about applying SEO in the wide sense, you have to channelize its technical specifications through content advertising. Now you most likely already know that SEO is extremely complicated. Effective SEO is a continual procedure, and new tools are made nearly daily so as to help with this. In regards to developing the very best SEO, you should remain constantly mindful of trends and changes of cyberspace.

New Step by Step Roadmap for Seo Tools

People may be using keywords in accordance with their work and backgrounds. It is highly advised to make sure that your most crucial keywords are found in the title tag to rise the relevancy between the website and the title. If you believe using many keywords on a solitary page will allow you to get rank, rather you’re going to be penalised by doing this. It is necessary to observe the principal keyword and secondary search phrases. To detect whether a keyword is quite competitive and searched for we have many strategies. It is dependent on the keywords since they are optimised for search engines, like Google, bing, and yahoo.

It’s true, you can optimise your site with HTML, but you got to know each of the vital search engine optimisation elements and spend time incorporating each one. Whenever you are optimising your website bearing in mind the demands of search engines, you must be somewhat clear about the option of keywords to be used. Even sometimes the websites that are implementing the optimal/optimally search engine marketing practices become penalised due to some common search engine optimisation mistakes.

Get the Scoop on Seo Tools Before You’re Too Late

For effective results you should optimise your site for all of the main search engines on earth such as Google. In fact, only search engine optimisation experts can deal with a search engine optimisation campaign efficiently. So you need to create a website. A site can accurately reflect the grade of service in addition to the individuality of the team along with the method successfully. Understanding how many people see your site and how a lot of those visitors in only a little area of the information you should consider for your site. Consequently, if you are constructing a website, take a look. It’s a website as well as a tool, within this site, we can track the particular keyword we’ve optimised or we’ve done SEO on some particular keyword, this tool tells the place of your keyword in search engines.

The Key to Successful Seo Tools

A search engine optimisation company can help you to carry out a compatibility check for the website. A lot of the search engine optimisation companies use most current search engine optimisation tools so as to fulfil the demands of their valued customers efficiently. They offer excellent services to help the website owner in order to obtain good quality traffic and high search engine rating and website owners are willing to pay for these services as they bring better business opportunities to them. Most reputed search engine optimisation businesses are not going to have any issue with giving you the details about their previous clients.

Do you know what your SEO company should be doing to help your website’s search result performance?

Unless you’re living search engine optimisation night and day, you probably can’t answer that question in any depth.

The worrying thing is that a lot of “SEO experts” don’t seem to want (or be able to) answer it either.

That makes it a tad difficult for you to sift out the good from the bad. Of course, one tip there would be to never respond to the small avalanche of SEO spam emails you get every day.

So, what should your SEO be doing for you?

Well, their job is to get your website visible, appearing in relevant search results. Note I used the word “relevant” – there’s no point in having top rankings for keywords that won’t bring in the customers.

The things you’re looking for, from the top down, are:

Improving your URL structure

Your URL is the web address of your web page.

For example, it could be:

Which makes a whole lot more sense than something like:

Although the readability of your URL doesn’t have a massive impact on your rankings, it could have a detrimental effect on your click through rate.

Title tag optimisation

Your title tag has a huge influence on your rankings. When you look at search results, it’s the bit at the top in bold.

It mustn’t be keyword stuffed but should include your main keyword. It should flow/read naturally and include your company name. Plus, every page of your website must have a unique title tag, but one that is consistent in style, such as:

Leather Dog Collars | The Designer Dog Collar House


Another major ranking factor is the heading tags, which show the main topic of each page. A bit like the title tags, every page needs a unique H1 tag and only one of them. They should also be specific, such as:

Leather Dog Collars

Rather than:


META descriptions

Although these won’t affect your rankings directly, it is an element that, when done well, can attract click throughs.

The META description is the short paragraph that appears in the search results under the URL. It’s an opportunity to show the searcher how you can help them. It should contain your keywords, but again it must read naturally and make sense.

Fantastic content

Another part of the SEO role is the generation of great content. Fresh, original and informative content is what will get you noticed. That doesn’t mean it should be stuffed with keywords. They should be present but in a gentle sprinkling. Above all your content must be well written, original and authoritative.

Inside links

The last piece of the puzzle refers to links. In this case, we’re talking about internal links that will help your user navigate through your website and also allow Google to crawl your site.

Make sure the links go deep inside your site and don’t just deal with the top layer of pages. The anchor text you use must also be natural.

You’ve probably noticed that a big part of the SEO’s role is keyword research. Without it, none of the above would work. That’s not to say, however, that keywords are the be all and end all.

When people do take that attitude, you’re left with incomprehensible sites that are stuffed to the rafters with keywords. Firstly, Google will frown on you and, sooner or later, slap you with a penalty. Secondly, you’ll turn people above in their droves because it will be obvious to them you care more about your rankings than you do about your customers.

Finding a good SEO Cardiff can be a chore. It’s always a good idea to ask colleagues for recommendations, but also check out their results and listen carefully to what potential suppliers tell you. If they’re not happy to show your results or offer names of referees, step away.

Considering SEO in all of your marketing activities makes it easier for your potential customers to find you, advancing your visibility and branding. While it might be a challenging task to improve your business’ SEO it’s one that is becoming ever important in an increasingly digital world.

As more business is being conducted and sourced online getting to the top of search pages is vital. After all, how often do consumers look at the second page of results or even scroll down to the bottom of the first page? Utilising SEO means that clients and customers are able to find you when searching for the goods and services you have on offer.

Now that Google has launched its new algorithm – Penguin 4.0 – it’s more important than ever to refresh your current SEO techniques to maximise the benefit.

Small businesses and SEO

Advancing technology means that small businesses can access a much larger market. SEO, among other marketing tools, also gives these small firms an opportunity to compete with larger businesses without having to break the bank. When you execute it correctly and stay up to date with the latest techniques and methods, SEO can give you a competitive advantage over rivals even if they have larger marketing budgets.

If you still need convincing that SEO is something your small business needs to be thinking about there are a whole host of reasons to try the technique, including these five:

  • Cost effective advertising – While effective SEO does cost a business it doesn’t have to be expensive and when you invest wisely you’ll get a return that makes it well worth it.
  • Build customer trust – Trust is an important commodity in today’s business world and certainly something you need to work to build. Appearing on the first page of Google shows that your business is trustworthy, this is particularly important if you’re an e-commerce firm.
  • Boost your traffic – The more people that make it to your site the more chance you have of increasing your sales. Even if you have a user-friendly site that perfectly appeals to your audience you won’t grow your business unless you work to boost your traffic.
  •  Access new markets – Whether you want to expand into new areas or reach new locations around the globe, SEO can help your small business access new markets.
  •  Get ahead of competitors – If your business competitors are yet to take advantage of SEO now is the time to seize an opportunity and get ahead, placing yourself at the top of search engine results.

 What does Penguin 4.0 mean for you?

The last time Google updated its algorithm in 2014 it affected just 1% of searches in the UK yet this still translated to a huge 12 billion queries. Penguin 4.0 has now launched and aims to improve the search engine’s functions even further.

Penguin, which first launched four years ago, aimed to decrease search engine ranking of websites that violated Google’s Webmaster Guidelines by using so-called black hat SEO techniques. The latest update will build on previous versions of Penguin and will target websites that are deemed to be ‘spammy’. Implementing black hat techniques and strategies could actually get your site banned from search engines, significantly reducing traffic to your website.

But what is black hat SEO? The term originates from old western movies when black hats were used to identify the bad guy and it means the same here. Black hat SEO techniques are practices that could improve your search engine rankings but are not good practice, are disapproved of and violate a search engine’s terms of service.

There are many black hat techniques, including:

  • Keyword stuffing
  • Spam comments on forums
  • Duplicate content
  • Hidden text and links
  • Unrelated keywords

If you’re wondering whether your marketing content could be considered black hat, ask yourself if it adds any other value. For instance, if you’ve posted a blog think about whether or not it is readable and interesting for your target audience or if it is simply full of keywords and irrelevant links.

The main new feature of Penguin 4.0 is that it’s now real-time. Previously it only periodically refreshed its results. Now any changes, good or bad, will be raised when the webpage has been ‘recrawled’, this means if you’ve made a SEO mistake you can rectify it without having to wait for the penalty you faced to be lifted.

Previous updates of Google’s algorithm have only affected a relatively small number of sites but those that are affected will fall down the rankings, seriously impacting on business operations. If you haven’t used black hat techniques, then you should have nothing to worry about and could even benefit from the update if your competitors have been. But if you have utilised black hat techniques now could be time to rethink your strategy.

How to boost your SEO with white hat techniques

The latest Google algorithm certainly doesn’t mean SEO shouldn’t be a top consideration, in fact there are plenty of white hat techniques – the better regarded alternative to black hat – to try.

Here are our top 5 ‘good’ SEO techniques small firms can use to boost their business:

  • Quality content – Regular content can help improve your SEO but it needs to be a good quality. While you want to utilise blogs there’s a careful balance to strike, of course you can use keywords but you need to consider how it affects the readability and ‘keyword stuffing’ will actually harm you ranking.
  • Effective keywords – Select a small list of excellent keywords to focus on. Ideally you want keywords that have a high search rate and low competition. Make sure your keywords are relevant and fit into your content effortlessly when used.
  • Update titles and meta data – Ensure all of your webpages have titles and meta data that are refreshed and up to date. Make sure you include some of your keywords where appropriate too.
  • Quality inbound links – Links to your website can boost your SEO considerably if they’re from quality and authoritative websites. It’s better to have fewer links from these sources, which could include well-known businesses and educational institutions, than more from those deemed to be untrustworthy.
  • Blog commenting – Spamming links to your site on blogs is considered black hat but you can do it right and benefit. You need to find a relevant blog and add value to it with your comment, simply posting a link won’t do.

Tags: SEO Penguin 4.0, SEO and small business, SEO Google algorithm, black hat SEO, white hat SEO,

For almost two years (707 days, to be precise), one question has dominated the SEO conversation: “When will Google update Penguin?” Today, we finally have the answer. Google announced that a Penguin update is rolling out and that Penguin is now operating in real-time.
September has been a very volatile month for the SERPs (more on that later in the post), but here’s what we’re seeing in MozCast for the past two weeks, including the 22nd.

In a normal month, a temperature of 82°F would be slightly interesting, but it’s hardly what many people were expecting, and September 2016 has been anything but a normal month. It takes time to refresh the entire index, though, so it’s likely Penguin volatility will continue for a few days. I’ll update this graph over the next few days if anything more interesting happens.

What happened in September?

September has been the most volatile month for website orders since I started tracking temperatures in April of 2012 (just a couple of weeks before Penguin 1.0). To the best of my knowledge at this time, the volatility during the rest of September was not due to the Penguin 4.0 roll-out.

There are no official statements (currently) about other updates, but we’re aware of two things. First, many local SEOs saw major shifts around September 1st, when MozCast tracked a high of 108°F. This has been dubbed the Possum Update, and reports are that local pack URLs also moved substantially (MozCast does not track this data). We did see an overall drop in local pack presence in our data set on that day (about 7.3% day-over-day).

Second, between September 13th and 14th, there was a massive drop in SERPs with image (vertical) results on page 1 in our data set. This caused substantial volatility, as image results occupy an organic position and so those SERPs got an extra organic result on page 1. The temperature that day was 111°F. Here’s the two-week graph of SERPs with image results on page 1:
SERPs with images in our data set dropped 49% overnight and have not recovered. I’ve hand-checked dozens of these results and have verified the drop. In some cases, images moved to deeper pages. It’s unclear if other vertical/universal results were affected.

Were you affected by Penguin 4.0?

I’ve often said that measuring algorithm flux is like tracking the unemployment rate. It’s interesting to the economy at large if the rate is 5% or 6%, but ultimately you either have a job or you don’t. If you were hit by an algorithm update, it’s little comfort that the MozCast temperature was low on that day.

Hopefully, if you were impacted by Penguin in the past and have made changes, those changes have been rewarded (or soon will be). The good news is that, now that Penguin is real-time, we shouldn’t have to wait another two years for a major refresh.

Have you been affected by the update? Call us: 01792 356033 and see if we can help you.

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