Why SEO Is Vital For Local Cardiff Based Companies

Running a competitive business isn’t easy. This is particularly true if you are a local business, one that is trying to stand against larger national companies.

Here at Digipeak we love being able to work with a variety of different companies, of all sizes. However, we particularly love being able to help Cardiff based companies. We work with them to improve their SEO. Ensuring that they are able to compete in their own industry.

But what is the benefit of SEO for local companies?

It gets you seen

One of the best bits about SEO is that it makes sure that your business is seen when potential clients search for you on one of the search engines. Appearing high up in the results means that you are increasing your chance of being viewed, and when these visitors realise that you are a locally run business, they may be more likely to come to you.

It doesn’t have to be global

Another great aspect of SEO is that it can be as local as you want it. In fact, when it comes to running a Cardiff, or any other local business for that matter. You will want to make sure that it appeals to those around you. This is why here at Digipeak we will work with you, to improve your national SEO and your local SEO too.

It makes you seem more credible

It is a simple fact that the further a potential client goes down the list on a search engine, the less likely they are to call or click. This is no reflection on the service or quality that those particular companies can offer, it is more about the fact that they won’t feel as if they are quite as credible due to their low rankings. Which is the last thing you will want!

It helps you to learn and grow

Every business needs to improve to succeed, and believe it or not, SEO can help with this. SEO links to the Google Analytics tool, which gives you some valuable insight into your audience and what they need. It will tell you where they live, what they search for and when they are most likely to visit your website.

All of these things can really help you to tailor your marketing efforts, and make the most of your investment.

These are just some of the reasons that you should be trying out SEO for yourself. Whether you are based in Cardiff, or anywhere in the UK, SEO is never something that you should ignore. So, get in touch with us here at Digipeak and see if we can help get your business noticed.

Want to know more about our AI SEO? Call or email us: 02920 291644

About Jonathon Forshaw, is the Director of Digipeak SEO. He is a Professional Nerd, Backlink Builder And SEO Consultant, running a number of sites from the UK. Connect with him on Twitter or LinkedIn.

The Benefits Of Local And National SEO

Here at Digipeak we are SEO Cardiff experts, this means that we work hard to ensure that we understand all of the important aspects and elements of what SEO can offer. Whilst many people recognise the term SEO (Search Engine Optimisation) they may not know exactly how it works, or how to use it to the advantage of your business.

This is where we can help. Our SEO Cardiff services cover a wide range of different aspects of SEO, making sure that your website is getting the hits that you are looking for.

SEO can be broken down into two distinct sections. Local and National. Both of which are parts that you should consider, and require slightly different approaches.

Want to know more? Then why not read on?

Local SEO

Those small businesses that really want to appeal to local customers should really be looking at their local SEO. As the name suggests, this approach to SEO concentrates on your own location, the town that you are based and the people around it.

It is usually implemented by businesses such as restaurants or non e-commerce shops, which will rely on local trade rather than online business.

The important thing to think about with local SEO is your location, after all, this is the search term that people are most likely to use. Not only should you make sure that it features as a keyword, but you should also ensure that your business is listed in the local search facility on the search engine that you choose. This will help make sure that you appear during searches.

Your website can gain even more promotion by encouraging customers to leave reviews and recommendations, as this will improve your ranking and make you all the more visible.

National SEO

If local SEO looks at those that are in your local area, then unsurprisingly national SEO takes that even wider.

National SEO is often used by companies that have a product that can be promoted and shipped anywhere. They won’t rely on local customers, although of course this is great for them, but they can take their promotion to a much grander scale.

Promoting yourself nationally can be much more competitive, you will not only need to make sure that you really make those keywords work for you, but that you utilise pay per click advertising and have a strong social media presence too.

In doing this, you can see yourself becoming all the more popular online, and attracted customers that could come from a variety of places in the country, if not the world.

Think that it is about time that you harnessed the power of local and national SEO for your website? If you are based in Cardiff, then here at Digipeak we can offer the SEO services that you need. Let us guide you through the best approach for your website, and make sure that you are top of the list whether your customers are down the road, or on the other side of the world.

About Jonathon Forshaw, is the Director of Digipeak SEO. He is a Professional Nerd, Backlink Builder And SEO Consultant, running a number of sites from the UK. Connect with him on Twitter or LinkedIn.