Top 6 Biggest SEO Mistakes To Avoid in 2019

Whatever your online intentions might be, it can prove all too easy to get lost in amongst the millions of other websites offering the same thing as you. To improve your rankings and remain relevant you need to get your SEO right. However, there are a number of mistakes that can be made that will result in you losing your ranking. SEO is a kind of moving target as search engines are constantly changing their methodology and algorithms in order to determine the ranking of every website they list.

As we move into 2019, SEO and search engines are changing and it is this shift that requires you to make the right decisions in order to rank highly with the many search engines. In order to keep your site on track, you need to avoid the following SEO mistakes.

You Fail to Appreciate the Importance of Mobile Search

Google has now identified the way in which users are now shifting from desktops to mobile devices and so, there is no longer a huge emphasis on desktop-first design. Therefore, when it comes to SEO, it is important that your strategy centres itself around the mobile world. While this is not a new trend, it is one that is more important than ever before. So, you will need to consider whether your site is mobile friendly because Google considers this to be extremely important and this should not become a top priority for you.

If you have always taken a desktop-first approach to design, now is the time to make a change because you need to begin delivering a mobile experience to your users or visitors. Google considers this to be extremely important and that is why you need to avoid taking focusing on desktop designs alone. In line with this way of thinking, you should now spend time focusing on the content of your mobile site because it now carries more significance than the content of your desktop site.

Failing to Deliver a Seamless User Experience

Google has made it clear that it considers user experience to be a priority for them. If you do not meet the specific criteria in place for user experience, you simply will not rank high enough. Users now want sites to load quickly and Google measures the speed of your website, highlighting the importance of improving your loading speeds. Once again, the mobile aspect of your website is forming a huge part of the user experience. Users are now accessing more and more sites on their mobile devices. If you fail to offer a mobile-friendly website, your search engine ranking will be severely affected.

You Fail to Use SEO Experts

When it comes to SEO, you need to get it right in every possible way. SEO is a full-time job and that means that it requires a prior understanding of current trends, strategies and all changes made to algorithms. There are many marketing professionals out there who might know the basics but that is still not enough. Real SEO professionals stay on top of the latest trends and they will have a lot of experience to call on. If you try and experiment with your website while trying to cut corners it will take more time and money to put right because a lot of problems will arise as a result of it.

You Choose “Black Hat” Methods for Fast Results

Ultimately, there are two types of SEO practices known as “Black Hat” and “White Hat”. There is a  difference between the two and understanding these differences can help you.

Black Hat involves breaking the guidelines put in place by search engines and this involves keyword stuffing, using purchased links, using hidden text and links and blog comment spam. While these methods can get you fast results occasionally, they carry a risk because search engines are always monitoring and this can lead to penalties and even bans.

Opting to go down the route of White Hat, will mean that the correct practices are used and subsequently accepted and encouraged by search engines. This method requires more work in terms of research and analysis but the results are long-lasting and will enhance the overall user experience. This will, in turn, improve the accuracy of your website and search results. Therefore, avoiding “Black Hat” methods will ensure you get the best results possible.

You Avoid Technical Best Practices

Even though 2019 is almost upon us, it does not mean that you can avoid the technical best practices. Just because you have met all other criteria it does not mean that you can avoid the technical aspect of your website. If you do, then you will pay for it.

If your site is blocked from search engine robots and your pages are not indexed then your site will not be acknowledged or found. This is a basic mistake but one that is rather common. If your site has been designed in a way that puts all of your services or products onto one page, then you will be penalised for this. Every product or service has to have its own page, specifically optimised. This will involve the right alignment of keywords to ensure that they remain relevant to the phrases that people are searching for in Google.

Google considers trust an important aspect of SEO. If you fail to grow your link portfolio on the most reputable sites, you will not be seen to be trustworthy, so you need to continue to grow those backlinks. One aspect of SEO is UX or User Experience and it is all too easy for you to let the design of your website fall behind the latest trends. It is important that you keep your site updated and on trend as you head into 2019 because if you deliver an improved user experience, users will spend more time on your site and that will improve your SEO.

SEO is Evolving – Make Sure You Move with the Times

For improved recognition and exposure, it is important that you follow the correct SEO practices. Users demand the best experience possible and that involves being presented with websites that are relevant and useful. If you adhere to the correct SEO strategies, your website will be ranked as high as possible and that means that your website will achieve the results you have come to expect.

About Jonathon Forshaw, is the Director of Digipeak SEO. He is a Professional Nerd, Backlink Builder And SEO Consultant, running a number of sites from the UK. Connect with him on Twitter or LinkedIn.

Why It Pays To Use A Professional For Your SEO Services

When it comes to promoting your business and generating a real sense of brand identity, you are going to need to pay attention to SEO. SEO takes a bog standard website that sees little to no traffic, into one that sees a higher volume of traffic, as well as some sales and leads too.

The trouble with SEO, is that it always seems relatively easy to do, that you can simply add some selected keywords into your website content and then you are good to go.

However, here at Digipeak we know that it isn’t always that easy. In fact, in order to get the most from SEO, you will need some expert help. Still not sure? To help showcase why it pays to use an SEO professional, we have put together the main benefits for arranging professional SEO services.

They know what they are talking about

It seems that nowadays everyone is an expert in the internet. However, SEO is one area that you really do need to understand in order to get the most from it. Sure, you can try and find some keywords and pop them into your text, but is that really harnessing the power of SEO? Probably not. Agencies that offer SEO services will have spent plenty of time learning about SEO as a whole. They will know exactly what you need to do to enable your business to be visible and the ways to put this into practice.

They are on top of the trends

The world of digital marketing is one that is constantly moving and changing, which means that to get the most from it you are going to be on top of the trends. This isn’t always easy to do if you are not knowledgeable on digital marketing, or if you are trying to manage a busy company. However, for a professional digital agency, this is something that they have to do on a daily basis. They have to keep on top of what are the latest techniques and trends are and implement them into your  business.

They can give you advice that you may not have thought of

It can be incredibly hard to see your business from an outside perspective. One of the best things about using a professional SEO agency is that they are not within your business. Whilst they can see things from a business point of view, they can help you to think outside of the box. Something that you may not be able to do.

Why not let the results be the proof of what professional SEO services can do for you? Get in touch with us here at Digipeak and learn more about exactly what we can do for you! You may be surprised by just how important SEO is as an investment for your business.

About Jonathon Forshaw, is the Director of Digipeak SEO. He is a Professional Nerd, Backlink Builder And SEO Consultant, running a number of sites from the UK. Connect with him on Twitter or LinkedIn.

SEO services – Why you need an SEO company in 2017

Whilst some other forms of marketing can change or even disappear over time, it looks like SEO is here to stay. This means, if you haven’t already thought about SEO for your business, then now may be the time.

Here at Digipeak we know that good SEO can really make or break the success of your business, which is why we work hard to offer the very best SEO services possible to our customers.

A daily change

The world of SEO is always improving and Google, the leader in the world of search engine results, is always looking at new ways to rate the millions and millions of websites that it holds within its search engine. Google uses Artificial Intelligence to run a whole host of daily updates, which makes the search results that you will see when you type in particular key words.

This means, just because one day you are not performing quite how you wanted, make a couple of changes and the next day you could see a huge improvement.

Changes to the Google Algorithm

As you can see, Google doesn’t like to sit stagnant when it comes to search engine results, in fact, it really likes to change things up a bit. In fact, it is thought that Google can change its algorithms as much as 500 times every year.

Of course, the majority of these changes are relatively minor and can go unnoticed, but there are also some that are much more major and could have an impact on how you sit on the rankings, and ultimately how well your SEO attempts actually work out.

Whilst it still remains unconfirmed the last major update the Google but in place was nicknamed “Fred”. It is thought that this came into force on March 8th 2017 and tackled those websites that have low-value content that does not focus on the users, only their revenue. However, Google have not confirmed that this particular update ever happened.

There were, however, two confirmed updates that both happened in the first week of February this year. The first change was on the 1st February and caused a huge change to the algorithm within Google, which then went on until the 6th February. Some people seem to think that this was all part of one extended roll-out, whilst others believe that they were separate changes.

The main aim of this particular update was to focus on being able to discount spam and links to up the performance of the algorithm.

There haven’t been any more major updates that we know of recently, but we are sure that it is only a matter of time before new ones pop up.

This means that in order to keep on top of your SEO, you will need an expert who is up to date on all these changes. Experts like us. So, if you need a helping hand with your SEO, why not get in touch with Digipeak and see what we can help you with?

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About Jonathon Forshaw, is the Director of Digipeak SEO. He is a Professional Nerd, Backlink Builder And SEO Consultant, running a number of sites from the UK. Connect with him on Twitter or LinkedIn.