Top 6 Biggest SEO Mistakes To Avoid in 2019

Whatever your online intentions might be, it can prove all too easy to get lost in amongst the millions of other websites offering the same thing as you. To improve your rankings and remain relevant you need to get your SEO right. However, there are a number of mistakes that can be made that will result in you losing your ranking. SEO is a kind of moving target as search engines are constantly changing their methodology and algorithms in order to determine the ranking of every website they list.

As we move into 2019, SEO and search engines are changing and it is this shift that requires you to make the right decisions in order to rank highly with the many search engines. In order to keep your site on track, you need to avoid the following SEO mistakes.

You Fail to Appreciate the Importance of Mobile Search

Google has now identified the way in which users are now shifting from desktops to mobile devices and so, there is no longer a huge emphasis on desktop-first design. Therefore, when it comes to SEO, it is important that your strategy centres itself around the mobile world. While this is not a new trend, it is one that is more important than ever before. So, you will need to consider whether your site is mobile friendly because Google considers this to be extremely important and this should not become a top priority for you.

If you have always taken a desktop-first approach to design, now is the time to make a change because you need to begin delivering a mobile experience to your users or visitors. Google considers this to be extremely important and that is why you need to avoid taking focusing on desktop designs alone. In line with this way of thinking, you should now spend time focusing on the content of your mobile site because it now carries more significance than the content of your desktop site.

Failing to Deliver a Seamless User Experience

Google has made it clear that it considers user experience to be a priority for them. If you do not meet the specific criteria in place for user experience, you simply will not rank high enough. Users now want sites to load quickly and Google measures the speed of your website, highlighting the importance of improving your loading speeds. Once again, the mobile aspect of your website is forming a huge part of the user experience. Users are now accessing more and more sites on their mobile devices. If you fail to offer a mobile-friendly website, your search engine ranking will be severely affected.

You Fail to Use SEO Experts

When it comes to SEO, you need to get it right in every possible way. SEO is a full-time job and that means that it requires a prior understanding of current trends, strategies and all changes made to algorithms. There are many marketing professionals out there who might know the basics but that is still not enough. Real SEO professionals stay on top of the latest trends and they will have a lot of experience to call on. If you try and experiment with your website while trying to cut corners it will take more time and money to put right because a lot of problems will arise as a result of it.

You Choose “Black Hat” Methods for Fast Results

Ultimately, there are two types of SEO practices known as “Black Hat” and “White Hat”. There is a  difference between the two and understanding these differences can help you.

Black Hat involves breaking the guidelines put in place by search engines and this involves keyword stuffing, using purchased links, using hidden text and links and blog comment spam. While these methods can get you fast results occasionally, they carry a risk because search engines are always monitoring and this can lead to penalties and even bans.

Opting to go down the route of White Hat, will mean that the correct practices are used and subsequently accepted and encouraged by search engines. This method requires more work in terms of research and analysis but the results are long-lasting and will enhance the overall user experience. This will, in turn, improve the accuracy of your website and search results. Therefore, avoiding “Black Hat” methods will ensure you get the best results possible.

You Avoid Technical Best Practices

Even though 2019 is almost upon us, it does not mean that you can avoid the technical best practices. Just because you have met all other criteria it does not mean that you can avoid the technical aspect of your website. If you do, then you will pay for it.

If your site is blocked from search engine robots and your pages are not indexed then your site will not be acknowledged or found. This is a basic mistake but one that is rather common. If your site has been designed in a way that puts all of your services or products onto one page, then you will be penalised for this. Every product or service has to have its own page, specifically optimised. This will involve the right alignment of keywords to ensure that they remain relevant to the phrases that people are searching for in Google.

Google considers trust an important aspect of SEO. If you fail to grow your link portfolio on the most reputable sites, you will not be seen to be trustworthy, so you need to continue to grow those backlinks. One aspect of SEO is UX or User Experience and it is all too easy for you to let the design of your website fall behind the latest trends. It is important that you keep your site updated and on trend as you head into 2019 because if you deliver an improved user experience, users will spend more time on your site and that will improve your SEO.

SEO is Evolving – Make Sure You Move with the Times

For improved recognition and exposure, it is important that you follow the correct SEO practices. Users demand the best experience possible and that involves being presented with websites that are relevant and useful. If you adhere to the correct SEO strategies, your website will be ranked as high as possible and that means that your website will achieve the results you have come to expect.

About Jonathon Forshaw, is the Director of Digipeak SEO. He is a Professional Nerd, Backlink Builder And SEO Consultant, running a number of sites from the UK. Connect with him on Twitter or LinkedIn.

What Is Search Engine Optimisation (SEO)

Here at Digipeak we are experts in all things SEO, but we understand that not everyone in business is. Whilst you may understand that it has something to do with your website, your knowledge may not go much past this.

So, with this in mind we have put together our beginners guide to SEO. All to ensure that you ensure not only what SEO is, but why your business needs it!

What is SEO?

When someone searches for a product or service online, then the results that are displayed all decided on thanks to SEO. Search Engine Optimisation, as the name suggests, is the methods, processes and techniques that companies can use in order to make sure that they are seen on search engines.

There a number of factors to consider when thinking about SEO. Whilst the main part is the keywords that you use as well as how you use them, you also need to think about making sure that your content is useful and user friendly. Not just an assortment of nonsensical words. You also need to think about things such as whether your website is friendly to mobile users and if the website is easy to navigation and understand.

Why do you need SEO?

Now you know what SEO is, you may ask yourself whether or not you really need it. The answer is, yes. The majority of the traffic that comes to your website is likely to be thanks to search engines, and more traffic means more customers. Or at least hopefully.

The thing about SEO, is when someone searches for a keyword that is related to your business, then there is a much greater chance they will want to buy from you or use your service. Therefore, the visitors that come from SEO are much more likely to convert, which means that they turn into customers.

So all I need is a SEO rich website?

Not entirely. Whilst it is important that SEO is a feature of your website, you still need to make sure that it looks and works properly. There is no use filling it with 100s of keywords, as whilst they may direct traffic to your site. They won’t stay long, particularly if it doesn’t make any sense, or show what you actually can do.

The trick is to get the balance right. Have plenty of SEO keywords throughout the content, but don’t make this your main focus.

Instead, try to achieve a round balance. You will be incredibly grateful that you made the effort to do this. Particularly when you see the increase of people it brings to your website.

If you are still not sure on what to do, then speak to us here at Digipeak. We can guide you through the tricky world of SEO and make sure that your website is exactly how you need it to be.

About Jonathon Forshaw, is the Director of Digipeak SEO. He is a Professional Nerd, Backlink Builder And SEO Consultant, running a number of sites from the UK. Connect with him on Twitter or LinkedIn.

SEO Tips – Advantages of Search Engine Optimisation (SEO) in 2017

Search engine optimisation is ideal for long-term business when you have everything needed to allow it to be effective. Also, SEO is a tested alternative for your internet advertising strategies like Adwords. Search engine optimisation is an online advertising strategy that raises the traffic on a website, which might mean larger profit for companies. SEO (search engine optimisation) methods including link building, when implemented properly, can aid in higher rankings in the search engine result page and drive visitors to your website page.

Their search engine optimisation methods ought to be transparent and clear. Search engine optimisation is vital for internet advertising success of your company. There is a lot more to SEO than what you think.

Internet Marketing Cardiff referred to as search engine promotion is a distinctive advantage for small business development. It has emerged as one of the most innovative mediums for organisations to promote their products and services.

Web sites offer visibility to your company, goods, and solutions. Even though there are particular things that you would like to see on your site, there are different things you have to take into consideration when you proceed through site designing. According to experts, is critical for every single site to have a site map and a small amount of seo.

It features optimising your site in such a manner your website would be ranked on the first pages of the search so that web users can come to your site for the content they’re in search of. Based on who designed your site, key search engine marketing strategies might have been overlooked.

User experience and SEO
Should you be working on no more than one website, this is the best way to go. For instance, in the event the site is connected to business, then it will merely give information regarding business. It is rather vital for a site to rank on leading search engines.

The site should work nicely for all sorts of browsers, while it is Internet Explorer, Mozilla Firefox, or Safari. The initial step towards getting your site is that of purchasing a domain name. An easy site or blog permits you to share info regarding your business or business with other individuals.

An internet site should produce trust and ought to convince the guests and internet pages must be simple to use. If your website or web page is selling a specific, relevant products, this area might be an ideal match for traffic generation.

Website Copy and Code
A search engine optimisation writer ought to be a mixture of a writer and an internet programmer. An individual search engine marketing writer might not have the technical savvy to assist you to improve your traffic. There are bad search engine optimisation writers and very good search engine marketing writers. A wonderful search engine optimisation writer can alter their writing voice to get in touch with your intended audience. Fantastic search engine marketing writers can offer actual effects in the search rankings.

If you want to find out more please get in contact with us: 02920 291644 or email Jon at: hello@digipeak.co.uk

About Jonathon Forshaw, is the Director of Digipeak SEO. He is a Professional Nerd, Backlink Builder And SEO Consultant, running a number of sites from the UK. Connect with him on Twitter or LinkedIn.

Professional SEO In 2017

Why Use Professional SEO Services in 2017

When it comes to making sure that your business is a success online, you really should think about your approach to SEO.

Search Engine Optimisation is the way that your website gets noticed online, and can be a huge factor on the success that you see.

Much like many things in business, there are going to be times when you do not have the right expertise. SEO is one of those areas. So, if you are struggling to get the rankings that you need, why not make 2017 the year that you try out professional SEO services?

Not sure on whether it is the right approach for you. We have put together the top reasons why we believe that you should be trying out professional SEO services.

It saves you time

Running a business is already likely to take up a big chunk of your time. This means that the idea of spending hours researching into keywords and making sure that you get the density right isn’t like to appeal to you. If you hire a professional SEO service to handle this side of your business, then you will free up time to spend on the other aspects of running your business.

You will gain vital experience

Not everyone is an expert in SEO, so there is a good chance that you will benefit from the expertise of hiring a professional SEO service to help you. They will have the vital experience to guide you through the process, guiding them through some of the pitfalls that can crop up with SEO and its implementation.

Get the results that you want

Whilst you can give SEO a go yourself, you may not receive the results that you are expecting. By using a professional SEO service, there is a greater chance that you will see what you want to see, all from the go get!

It is cost effective

One of the things that puts many people off of using a professional SEO service is that they are an additional cost to your business, however, this particular service really should be seen as an investment rather than a cost.

The return on your investment is well worth the initial cost. Especially if your main aim is to grow your business and attract as many customers as possible.

SEO is vital to the success of any modern business, so if you are unsure on how to best use it to your advantage then perhaps it is time to call on the expertise of a professional SEO service, one that can guide you through and make sure that your business sees the results that it deserves.

If you want to find out more please get in contact with us: 02920 291644 or email Jon at: hello@digipeak.co.uk

About Jonathon Forshaw, is the Director of Digipeak SEO. He is a Professional Nerd, Backlink Builder And SEO Consultant, running a number of sites from the UK. Connect with him on Twitter or LinkedIn.

White Label SEO Service Agency

SEO involves lots of research as a way to create successful marketing and advertising campaigns. It’s not impossible to have a look at SEO as an online marketing strategy to acquire visitors to your site. Black hat SEO is frequently employed by those who are searching for a fast financial return, not a long-term investment.

The very best SEO tips are the ones which will apply to your company so you can grow your online sales base. Before placing your trust, get to understand as much as possible about the search engine optimisation Company that you’re looking at.

Not all search engine optimisation firms are equal, therefore it’s essential to do your homework on every company you may think about joining up with while searching for a search engine optimisation reseller plan for you. On the opposite hand, outsourcing a search engine optimisation firm to resell your search engine optimisation can be a cost-effective option for your search engine marketing promotions. Thus, employing a search engine marketing firm may be a win-win scenario for individual customers or agencies alike. Search engine marketing companies work closely with resellers since they’re able to centre on the authentic job of search engine optimisation.

A search engine marketing reseller doesn’t need to have a decade of experience so as to be quality search engine optimisation resellers. In the event the search engine marketing reseller you settle on is unable to perform, your whole website will find a drop in viewers, which usually means you are in reality likely to shed money. In the event the search engine optimisation reseller is unable to correct the issue or turn the ship around within a couple of days. It’s the right time to go for a different reseller.

Picking an SEO Reseller isn’t a decision which the majority of people wish to make more than once! You can achieve this by checking our search engine optimisation reseller reviews online. The search engine optimisation reseller has to be able to alter the keywords to improve the outcome and enhance search engine ranking. Quality SEO resellers understand how to look up keyword trends, enabling them to make each of the important alterations as speedily as possible.

As soon as you commence selling their services, it’s essential that you work smoothly together to make sure the customers get the finest of services. Even when you aren’t offering these search engine optimisation services straight to your customers, you’re still responsible for realising that they’re getting what they have paid for. Also, our SEO Reseller services allow you to gain from the next.

The services must be acceptable. Compare a few different marketing and advertising providers, so you can pick one which you can rely on for efficient services. Ultimately, remember that excellent directory submission service supplies an extensive report that justifies it has submitted your website to quality web directories.

If your looking for an SEO reseller get in contact with us: 0

About Jonathon Forshaw, is the Director of Digipeak SEO. He is a Professional Nerd, Backlink Builder And SEO Consultant, running a number of sites from the UK. Connect with him on Twitter or LinkedIn.

Using SEO Tools in 2017

SEO ToolsIdeas, Formulas and Shortcuts for Seo Tools

Search engine optimisation tools basically optimise a site to get increased search engine rankings. Effective search engine optimisation tools do have to have plenty of qualities to give them an advantage over free services. The aforementioned search engine marketing tools also need to be updated at fixed intervals. The aforementioned search engine optimisation tools can be taken advantage of to be able to obtain an outstanding head-start on your own search engine marketing campaign.

Keyword tools, There are a lot of absolutely free keyword tools online that can offer you a sense of the very long tail terms folks are searching on. Among the optimal/optimally keyword tools is offered by SeoBook.com. Keyword generator tools increase the quantity of visitors for an internet page.

Understanding Seo Tools

Not all search engine marketing tools do spam as there are many tools which work like a human brain. The absolutely free search engine optimisation audit tool provides the image of your site to what your website is working and what your website is not functioning. When you take care of absolutely free search engine marketing tools, you will discover that you’ve got different ones around the internet and this may be frustrating to address. On the opposite hand, if you use these tools properly and deal with quality, odds are more that you’ll get superior results. Additionally, you can’t take all these completely free tools and integrate all of them together. Before going utilising a number of the various free small business tools for your site builder, you must think long and difficult about how your possible audience will perceive you on their preferred websites.

Search engine optimisation Optimisation is the base for virtually any search engine optimisation work for an internet website. It is essential for any web marketing site. Amongst all the variety of search engine optimisation or SEO strategies, composing along with article marketing is still the best strategy.

Search engine marketing is critical to each person who owns a site. Also, SEO is a tested alternative for your internet advertising strategies. SEO has many advantages for who wish to expand their business all around the world. Therefore, when you’re thinking about applying SEO in the wide sense, you have to channelize its technical specifications through content advertising. Now you most likely already know that SEO is extremely complicated. Effective SEO is a continual procedure, and new tools are made nearly daily so as to help with this. In regards to developing the very best SEO, you should remain constantly mindful of trends and changes of cyberspace.

New Step by Step Roadmap for Seo Tools

People may be using keywords in accordance with their work and backgrounds. It is highly advised to make sure that your most crucial keywords are found in the title tag to rise the relevancy between the website and the title. If you believe using many keywords on a solitary page will allow you to get rank, rather you’re going to be penalised by doing this. It is necessary to observe the principal keyword and secondary search phrases. To detect whether a keyword is quite competitive and searched for we have many strategies. It is dependent on the keywords since they are optimised for search engines, like Google, bing, and yahoo.

It’s true, you can optimise your site with HTML, but you got to know each of the vital search engine optimisation elements and spend time incorporating each one. Whenever you are optimising your website bearing in mind the demands of search engines, you must be somewhat clear about the option of keywords to be used. Even sometimes the websites that are implementing the optimal/optimally search engine marketing practices become penalised due to some common search engine optimisation mistakes.

Get the Scoop on Seo Tools Before You’re Too Late

For effective results you should optimise your site for all of the main search engines on earth such as Google. In fact, only search engine optimisation experts can deal with a search engine optimisation campaign efficiently. So you need to create a website. A site can accurately reflect the grade of service in addition to the individuality of the team along with the method successfully. Understanding how many people see your site and how a lot of those visitors in only a little area of the information you should consider for your site. Consequently, if you are constructing a website, take a look. It’s a website as well as a tool, within this site, we can track the particular keyword we’ve optimised or we’ve done SEO on some particular keyword, this tool tells the place of your keyword in search engines.

The Key to Successful Seo Tools

A search engine optimisation company can help you to carry out a compatibility check for the website. A lot of the search engine optimisation companies use most current search engine optimisation tools so as to fulfil the demands of their valued customers efficiently. They offer excellent services to help the website owner in order to obtain good quality traffic and high search engine rating and website owners are willing to pay for these services as they bring better business opportunities to them. Most reputed search engine optimisation businesses are not going to have any issue with giving you the details about their previous clients.

About Jonathon Forshaw, is the Director of Digipeak SEO. He is a Professional Nerd, Backlink Builder And SEO Consultant, running a number of sites from the UK. Connect with him on Twitter or LinkedIn.

This Is What Your SEO Should Be Doing in 2017

Do you know what your SEO company should be doing to help your website’s search result performance?

Unless you’re living search engine optimisation night and day, you probably can’t answer that question in any depth.

The worrying thing is that a lot of “SEO experts” don’t seem to want (or be able to) answer it either.

That makes it a tad difficult for you to sift out the good from the bad. Of course, one tip there would be to never respond to the small avalanche of SEO spam emails you get every day.

So, what should your SEO be doing for you?

Well, their job is to get your website visible, appearing in relevant search results. Note I used the word “relevant” – there’s no point in having top rankings for keywords that won’t bring in the customers.

The things you’re looking for, from the top down, are:

Improving your URL structure

Your URL is the web address of your web page.

For example, it could be:

www.domain.co.uk/leather_collars

Which makes a whole lot more sense than something like:

www.domain.co.uk/prd-34H87

Although the readability of your URL doesn’t have a massive impact on your rankings, it could have a detrimental effect on your click through rate.

Title tag optimisation

Your title tag has a huge influence on your rankings. When you look at search results, it’s the bit at the top in bold.

It mustn’t be keyword stuffed but should include your main keyword. It should flow/read naturally and include your company name. Plus, every page of your website must have a unique title tag, but one that is consistent in style, such as:

Leather Dog Collars | The Designer Dog Collar House

Headings

Another major ranking factor is the heading tags, which show the main topic of each page. A bit like the title tags, every page needs a unique H1 tag and only one of them. They should also be specific, such as:

Leather Dog Collars

Rather than:

Collars

META descriptions

Although these won’t affect your rankings directly, it is an element that, when done well, can attract click throughs.

The META description is the short paragraph that appears in the search results under the URL. It’s an opportunity to show the searcher how you can help them. It should contain your keywords, but again it must read naturally and make sense.

Fantastic content

Another part of the SEO role is the generation of great content. Fresh, original and informative content is what will get you noticed. That doesn’t mean it should be stuffed with keywords. They should be present but in a gentle sprinkling. Above all your content must be well written, original and authoritative.

Inside links

The last piece of the puzzle refers to links. In this case, we’re talking about internal links that will help your user navigate through your website and also allow Google to crawl your site.

Make sure the links go deep inside your site and don’t just deal with the top layer of pages. The anchor text you use must also be natural.

You’ve probably noticed that a big part of the SEO’s role is keyword research. Without it, none of the above would work. That’s not to say, however, that keywords are the be all and end all.

When people do take that attitude, you’re left with incomprehensible sites that are stuffed to the rafters with keywords. Firstly, Google will frown on you and, sooner or later, slap you with a penalty. Secondly, you’ll turn people above in their droves because it will be obvious to them you care more about your rankings than you do about your customers.

Finding a good SEO Cardiff can be a chore. It’s always a good idea to ask colleagues for recommendations, but also check out their results and listen carefully to what potential suppliers tell you. If they’re not happy to show your results or offer names of referees, step away.

About Jonathon Forshaw, is the Director of Digipeak SEO. He is a Professional Nerd, Backlink Builder And SEO Consultant, running a number of sites from the UK. Connect with him on Twitter or LinkedIn.