Why you should be paying attention to backlink building

We know that when it comes to running a website for business, there are plenty of things to think about. You need to ensure that your website looks good, that it is performing well, and of course, that it is marketing and advertising your business properly.

This means that you need to understand some of the basics of SEO and other online marketing practices. Of course, not everyone can be an expert, but having knowledge of the basics will stand you in good stead for the success of your business.

One of these things to think about is backlink building, here at Digipeak this is one of the services that we offer to our clients, and we know that it can prove vital.

But why should you be paying attention to backlink building?

What is a backlink?

The majority of us, even the non tech savvy ones, will know that a link on a website will take the person who clicks on it somewhere else. A backlink, on the other hand is a link that is on someone else’s website which takes someone to yours.

Why are they a good idea to pay attention to?

The idea behind backlinks is that it is another way to promote your business and gain more traffic. This is simple because the more people who see your website, the more possible clients that you are likely to gain. This is great when you want to reach a wider network, but you are not 100% sure that you have enough funds to plug into an expensive marketing campaign.

Another reason why backlinks are good to focus on is because Google is a big fan of them, and Google is one thing that you want to impress. When another website uses your website as a backlink, then Google sees you as a bit more of an expert in your field, this boosts your ratings within the search engine and also offers up some kind of recommendation to Google.

Not only this, but Google also will take a look at the number of people (the traffic) that comes into your website and seeing as backlinking is great for driving more traffic to your site, this is a great little push for your SEO points!

Know now that backlink building is important but not sure where to start? If you need a little help on your backlink building then why not get in touch with us here at Digipeak? Our expertise and skills will make sure that your business is the success that you want it to be, and help to get you there.