SEO Company – How to pick the right one?
SEO stands for ‘Search Engine Optimization’, which is what individuals, companies, or anyone with a website do to make their site show up in search engine results at a higher ranking.
Ranking decides whether your website is going to show up on the first 10 pages of the results or pop up way back somewhere. This means that when people type in a certain term or keyword in a search engine, as they usually do when looking to complete a task, the sites with the highest authority show up in the first 3 pages. Considering how many millions of sites there are and what a vast and expanding place the Internet is, it is important that your website has a ranking and high visibility. Most people who are looking to complete a task online usually don’t have the patience or the time to search beyond the first page, so the sites that show up beyond page 2/3 will not have any traffic.
Your website is usually ranked by search engines according to the authority your website has. If you use keywords that are searched for often, it is likely your site will stand a chance of being found more often if you have a higher authority. This goes up to 100 and will normally be around 30/40.
If you are not very savvy, you can hire an SEO company to do the necessary optimisation for your site. There are plenty of companies that offer SEO services, but, unfortunately, there are also many are dodgy SEO Companies that are dangerous to your website. These methods are looked at negatively in the industry.
There are probably scores of new tricks coming up daily, but since Google now uses an AI (Artificial Intelligence) to rank your website. You can get blacklisted from coming up in Google for using unethical methods, which effectively means you’re not going to appear on them at all unless someone types your exact URL in the address bar. BMW once got their website kicked off by Google for bending the rules, but they are a big brand and lived; you might not. Think about it.
If you require professional assistance with optimisation, it is important to hire an SEO company that offers ethical services. Before you hire anyone, it’s a smart idea to conduct some research on them. Stay away from an SEO company that will spam you with offers; if it’s a decent professional outfit, they don’t need to do that. Don’t fall for any promises to ‘get you No. 1 ranking on all the top search engines’. Nobody can do that but the top search engines, and usually, they don’t do you any favors you don’t deserve.
Don’t use a company that pushes PPC (Pay per click like Google ads) as you are putting all your ads in one basket and if that fails so will your business.
Ask the company to explain exactly what they intend to do. Their SEO methods should be transparent and clear. If they have a problem with explaining all the details, you may end up with a problem at some later date.
Be sure to find out if they intend to get you a permanent inclusion or are merely offering temporary advertising. Keep in mind that whoever you hire for search engine optimisation, it is your website in the end and it is you that will be responsible for the tactics they use.