Top 6 Biggest SEO Mistakes To Avoid in 2019

Whatever your online intentions might be, it can prove all too easy to get lost in amongst the millions of other websites offering the same thing as you. To improve your rankings and remain relevant you need to get your SEO right. However, there are a number of mistakes that can be made that will result in you losing your ranking. SEO is a kind of moving target as search engines are constantly changing their methodology and algorithms in order to determine the ranking of every website they list.

As we move into 2019, SEO and search engines are changing and it is this shift that requires you to make the right decisions in order to rank highly with the many search engines. In order to keep your site on track, you need to avoid the following SEO mistakes.

You Fail to Appreciate the Importance of Mobile Search

Google has now identified the way in which users are now shifting from desktops to mobile devices and so, there is no longer a huge emphasis on desktop-first design. Therefore, when it comes to SEO, it is important that your strategy centres itself around the mobile world. While this is not a new trend, it is one that is more important than ever before. So, you will need to consider whether your site is mobile friendly because Google considers this to be extremely important and this should not become a top priority for you.

If you have always taken a desktop-first approach to design, now is the time to make a change because you need to begin delivering a mobile experience to your users or visitors. Google considers this to be extremely important and that is why you need to avoid taking focusing on desktop designs alone. In line with this way of thinking, you should now spend time focusing on the content of your mobile site because it now carries more significance than the content of your desktop site.

Failing to Deliver a Seamless User Experience

Google has made it clear that it considers user experience to be a priority for them. If you do not meet the specific criteria in place for user experience, you simply will not rank high enough. Users now want sites to load quickly and Google measures the speed of your website, highlighting the importance of improving your loading speeds. Once again, the mobile aspect of your website is forming a huge part of the user experience. Users are now accessing more and more sites on their mobile devices. If you fail to offer a mobile-friendly website, your search engine ranking will be severely affected.

You Fail to Use SEO Experts

When it comes to SEO, you need to get it right in every possible way. SEO is a full-time job and that means that it requires a prior understanding of current trends, strategies and all changes made to algorithms. There are many marketing professionals out there who might know the basics but that is still not enough. Real SEO professionals stay on top of the latest trends and they will have a lot of experience to call on. If you try and experiment with your website while trying to cut corners it will take more time and money to put right because a lot of problems will arise as a result of it.

You Choose “Black Hat” Methods for Fast Results

Ultimately, there are two types of SEO practices known as “Black Hat” and “White Hat”. There is a  difference between the two and understanding these differences can help you.

Black Hat involves breaking the guidelines put in place by search engines and this involves keyword stuffing, using purchased links, using hidden text and links and blog comment spam. While these methods can get you fast results occasionally, they carry a risk because search engines are always monitoring and this can lead to penalties and even bans.

Opting to go down the route of White Hat, will mean that the correct practices are used and subsequently accepted and encouraged by search engines. This method requires more work in terms of research and analysis but the results are long-lasting and will enhance the overall user experience. This will, in turn, improve the accuracy of your website and search results. Therefore, avoiding “Black Hat” methods will ensure you get the best results possible.

You Avoid Technical Best Practices

Even though 2019 is almost upon us, it does not mean that you can avoid the technical best practices. Just because you have met all other criteria it does not mean that you can avoid the technical aspect of your website. If you do, then you will pay for it.

If your site is blocked from search engine robots and your pages are not indexed then your site will not be acknowledged or found. This is a basic mistake but one that is rather common. If your site has been designed in a way that puts all of your services or products onto one page, then you will be penalised for this. Every product or service has to have its own page, specifically optimised. This will involve the right alignment of keywords to ensure that they remain relevant to the phrases that people are searching for in Google.

Google considers trust an important aspect of SEO. If you fail to grow your link portfolio on the most reputable sites, you will not be seen to be trustworthy, so you need to continue to grow those backlinks. One aspect of SEO is UX or User Experience and it is all too easy for you to let the design of your website fall behind the latest trends. It is important that you keep your site updated and on trend as you head into 2019 because if you deliver an improved user experience, users will spend more time on your site and that will improve your SEO.

SEO is Evolving – Make Sure You Move with the Times

For improved recognition and exposure, it is important that you follow the correct SEO practices. Users demand the best experience possible and that involves being presented with websites that are relevant and useful. If you adhere to the correct SEO strategies, your website will be ranked as high as possible and that means that your website will achieve the results you have come to expect.

About Jonathon Forshaw, is the Director of Digipeak SEO. He is a Professional Nerd, Backlink Builder And SEO Consultant, running a number of sites from the UK. Connect with him on Twitter or LinkedIn.

Why SEO Is Vital For Local Cardiff Based Companies

Running a competitive business isn’t easy. This is particularly true if you are a local business, one that is trying to stand against larger national companies.

Here at Digipeak we love being able to work with a variety of different companies, of all sizes. However, we particularly love being able to help Cardiff based companies. We work with them to improve their SEO. Ensuring that they are able to compete in their own industry.

But what is the benefit of SEO for local companies?

It gets you seen

One of the best bits about SEO is that it makes sure that your business is seen when potential clients search for you on one of the search engines. Appearing high up in the results means that you are increasing your chance of being viewed, and when these visitors realise that you are a locally run business, they may be more likely to come to you.

It doesn’t have to be global

Another great aspect of SEO is that it can be as local as you want it. In fact, when it comes to running a Cardiff, or any other local business for that matter. You will want to make sure that it appeals to those around you. This is why here at Digipeak we will work with you, to improve your national SEO and your local SEO too.

It makes you seem more credible

It is a simple fact that the further a potential client goes down the list on a search engine, the less likely they are to call or click. This is no reflection on the service or quality that those particular companies can offer, it is more about the fact that they won’t feel as if they are quite as credible due to their low rankings. Which is the last thing you will want!

It helps you to learn and grow

Every business needs to improve to succeed, and believe it or not, SEO can help with this. SEO links to the Google Analytics tool, which gives you some valuable insight into your audience and what they need. It will tell you where they live, what they search for and when they are most likely to visit your website.

All of these things can really help you to tailor your marketing efforts, and make the most of your investment.

These are just some of the reasons that you should be trying out SEO for yourself. Whether you are based in Cardiff, or anywhere in the UK, SEO is never something that you should ignore. So, get in touch with us here at Digipeak and see if we can help get your business noticed.

Want to know more about our AI SEO? Call or email us: 02920 291644

About Jonathon Forshaw, is the Director of Digipeak SEO. He is a Professional Nerd, Backlink Builder And SEO Consultant, running a number of sites from the UK. Connect with him on Twitter or LinkedIn.

The Benefits Of Local And National SEO

Here at Digipeak we are SEO Cardiff experts, this means that we work hard to ensure that we understand all of the important aspects and elements of what SEO can offer. Whilst many people recognise the term SEO (Search Engine Optimisation) they may not know exactly how it works, or how to use it to the advantage of your business.

This is where we can help. Our SEO Cardiff services cover a wide range of different aspects of SEO, making sure that your website is getting the hits that you are looking for.

SEO can be broken down into two distinct sections. Local and National. Both of which are parts that you should consider, and require slightly different approaches.

Want to know more? Then why not read on?

Local SEO

Those small businesses that really want to appeal to local customers should really be looking at their local SEO. As the name suggests, this approach to SEO concentrates on your own location, the town that you are based and the people around it.

It is usually implemented by businesses such as restaurants or non e-commerce shops, which will rely on local trade rather than online business.

The important thing to think about with local SEO is your location, after all, this is the search term that people are most likely to use. Not only should you make sure that it features as a keyword, but you should also ensure that your business is listed in the local search facility on the search engine that you choose. This will help make sure that you appear during searches.

Your website can gain even more promotion by encouraging customers to leave reviews and recommendations, as this will improve your ranking and make you all the more visible.

National SEO

If local SEO looks at those that are in your local area, then unsurprisingly national SEO takes that even wider.

National SEO is often used by companies that have a product that can be promoted and shipped anywhere. They won’t rely on local customers, although of course this is great for them, but they can take their promotion to a much grander scale.

Promoting yourself nationally can be much more competitive, you will not only need to make sure that you really make those keywords work for you, but that you utilise pay per click advertising and have a strong social media presence too.

In doing this, you can see yourself becoming all the more popular online, and attracted customers that could come from a variety of places in the country, if not the world.

Think that it is about time that you harnessed the power of local and national SEO for your website? If you are based in Cardiff, then here at Digipeak we can offer the SEO services that you need. Let us guide you through the best approach for your website, and make sure that you are top of the list whether your customers are down the road, or on the other side of the world.

About Jonathon Forshaw, is the Director of Digipeak SEO. He is a Professional Nerd, Backlink Builder And SEO Consultant, running a number of sites from the UK. Connect with him on Twitter or LinkedIn.