Top 6 Biggest SEO Mistakes To Avoid in 2019

Whatever your online intentions might be, it can prove all too easy to get lost in amongst the millions of other websites offering the same thing as you. To improve your rankings and remain relevant you need to get your SEO right. However, there are a number of mistakes that can be made that will result in you losing your ranking. SEO is a kind of moving target as search engines are constantly changing their methodology and algorithms in order to determine the ranking of every website they list.

As we move into 2019, SEO and search engines are changing and it is this shift that requires you to make the right decisions in order to rank highly with the many search engines. In order to keep your site on track, you need to avoid the following SEO mistakes.

You Fail to Appreciate the Importance of Mobile Search

Google has now identified the way in which users are now shifting from desktops to mobile devices and so, there is no longer a huge emphasis on desktop-first design. Therefore, when it comes to SEO, it is important that your strategy centres itself around the mobile world. While this is not a new trend, it is one that is more important than ever before. So, you will need to consider whether your site is mobile friendly because Google considers this to be extremely important and this should not become a top priority for you.

If you have always taken a desktop-first approach to design, now is the time to make a change because you need to begin delivering a mobile experience to your users or visitors. Google considers this to be extremely important and that is why you need to avoid taking focusing on desktop designs alone. In line with this way of thinking, you should now spend time focusing on the content of your mobile site because it now carries more significance than the content of your desktop site.

Failing to Deliver a Seamless User Experience

Google has made it clear that it considers user experience to be a priority for them. If you do not meet the specific criteria in place for user experience, you simply will not rank high enough. Users now want sites to load quickly and Google measures the speed of your website, highlighting the importance of improving your loading speeds. Once again, the mobile aspect of your website is forming a huge part of the user experience. Users are now accessing more and more sites on their mobile devices. If you fail to offer a mobile-friendly website, your search engine ranking will be severely affected.

You Fail to Use SEO Experts

When it comes to SEO, you need to get it right in every possible way. SEO is a full-time job and that means that it requires a prior understanding of current trends, strategies and all changes made to algorithms. There are many marketing professionals out there who might know the basics but that is still not enough. Real SEO professionals stay on top of the latest trends and they will have a lot of experience to call on. If you try and experiment with your website while trying to cut corners it will take more time and money to put right because a lot of problems will arise as a result of it.

You Choose “Black Hat” Methods for Fast Results

Ultimately, there are two types of SEO practices known as “Black Hat” and “White Hat”. There is a  difference between the two and understanding these differences can help you.

Black Hat involves breaking the guidelines put in place by search engines and this involves keyword stuffing, using purchased links, using hidden text and links and blog comment spam. While these methods can get you fast results occasionally, they carry a risk because search engines are always monitoring and this can lead to penalties and even bans.

Opting to go down the route of White Hat, will mean that the correct practices are used and subsequently accepted and encouraged by search engines. This method requires more work in terms of research and analysis but the results are long-lasting and will enhance the overall user experience. This will, in turn, improve the accuracy of your website and search results. Therefore, avoiding “Black Hat” methods will ensure you get the best results possible.

You Avoid Technical Best Practices

Even though 2019 is almost upon us, it does not mean that you can avoid the technical best practices. Just because you have met all other criteria it does not mean that you can avoid the technical aspect of your website. If you do, then you will pay for it.

If your site is blocked from search engine robots and your pages are not indexed then your site will not be acknowledged or found. This is a basic mistake but one that is rather common. If your site has been designed in a way that puts all of your services or products onto one page, then you will be penalised for this. Every product or service has to have its own page, specifically optimised. This will involve the right alignment of keywords to ensure that they remain relevant to the phrases that people are searching for in Google.

Google considers trust an important aspect of SEO. If you fail to grow your link portfolio on the most reputable sites, you will not be seen to be trustworthy, so you need to continue to grow those backlinks. One aspect of SEO is UX or User Experience and it is all too easy for you to let the design of your website fall behind the latest trends. It is important that you keep your site updated and on trend as you head into 2019 because if you deliver an improved user experience, users will spend more time on your site and that will improve your SEO.

SEO is Evolving – Make Sure You Move with the Times

For improved recognition and exposure, it is important that you follow the correct SEO practices. Users demand the best experience possible and that involves being presented with websites that are relevant and useful. If you adhere to the correct SEO strategies, your website will be ranked as high as possible and that means that your website will achieve the results you have come to expect.

About Jonathon Forshaw, is the Director of Digipeak SEO. He is a Professional Nerd, Backlink Builder And SEO Consultant, running a number of sites from the UK. Connect with him on Twitter or LinkedIn.

On-Page SEO Our 9 Top Tips For 2018 (UPDATED FEBRUARY 2018)

So we’re halfway through 2018 and Googles recent algorithm changes, even know they won’t say their algorithm changes have knocked a few websites sidewards.

In this post, I’ll share with you top strategies for On-page SEO and what you can do to overcome your competitors with just a few tweaks of your website pages and posts including other things that we will be covering in this post.

So let’s dive right in.

The first thing you want to look at and changing is the page title; now I know some experts suggest that title tag has no real effect, but I believe and have tested changing the title tags, it’s beneficial in your Google positioning in the Google search.

I strongly recommend you change the URL to the same keywords that you use for the title, so it sounds if you’ve created a page or blog post with the title of “pink pigs go on sale”. Then I would use the URL with something like /pink-pigs-go-online-sale. It helps Google understand what this page or post is really about. Don’t keyword spam the title, I strongly suggest using one keyword and then text alongside it like this for instance.

 

1. Overlooked metadata can often be a problem, and with the rise of WordPress it’s now powering a considerable amount of websites on the internet, and also one of the biggest SEO plug-ins out there Yoast SEO duplicates some of the data on every page so making each page’s title and description would significantly increase your chance of gaining first page rankings.

 

2. At an image with the caption of that message, helps add a few more keywords on the blog article or page, it also helps for user experience. No, I’m not sure whether this has been a correlation with Google, but other SEO experts have said that your User experience (UX) has a factor within SEO and I actually do believe that that is the case as Google is and still is measuring your website bounce rate, I find that people will see that image understand what it’s about with the keywords or a caption on the picture. It will also help with SEO with those additional few keywords within a page.

 

3. I would add three or four main keywords within the body of the page or post so I would usually put it at the top in the middle and the bottom of the page/post. Add one of those keywords as a link back to one of your internal pages, so for instance if the blog post is about “pink pigs” and how you sell the “best pink pigs” what I would do is add a link back from the keyword to a page, to the “buying pink pigs” page on the website.

 

4. What I would do is if it’s a WordPress site or a standard HTML site I would add to the right-hand sidebar or left-hand sidebar depending on which orientation you have built into the place on and add a contact form on the post or page, so again for instance if that post about pigs, you just uploaded is about “pink pigs” I would have a particular “pink pig” contact from “how to buy the pink pigs online” or enquire more about the “pink pigs” etc.

 

5. I would also add to the bottom of that the contact information regarding any information to contact you directly such as name address or telephone number I’ll also add am your Author information at the bottom of page about you know that can be you with the director of the business we could be the author who wrote that blog articles with it somewhere different like a guest writer that is also good

 

6. I would add social media bookmarks at the bottom of the article reason I added to the lower part of the article is you don’t wanna ask someone soon as the land of the page to share that article or page that they have when they haven’t even read the content yet it’s quite annoying, I think what you’ll find is more people share and like the post if you’ve had it at the bottom and also is well out in the contact card in the proportion details to them from the from the author also helps because that will build up I thought it was Google.

 

7. Start with a keyword on the first page of the title, I have tested for this and find that this was well but don’t Keyword stuff. Use it as a sort of a beginning title, as we’ve done on this post.

 

8. Make sure to use H1, H2 and H3 within the text. Ensure that you use the H1 tag for the blog title then maybe H2 or H3 for a subtitle if you need it and then just use regular font on the text of the actual blog post I know we tend to go with around 16 pixels depending on the audience of the website if you find that over 50s are coming to your site that you will increase that around 18 or 20 pixels as long as there is around no more than around 70 characters on a line.

 

9. Use longer wording blog posts and pages, we recently tested this, we used a 500-word article and also just over a 1,000-word article. We found that the one with over 1,000 words reached the first page of Google for its main keywords and showed up a lot more in the rankings for different keywords in Google than the 500-word post.

These are my top nine tips on how to out how to outline the perfect blog or page, and through testing constantly.

Contact us today on how we can help you with your On-Page SEO.

About Jonathon Forshaw, is the Director of Digipeak SEO. He is a Professional Nerd, Backlink Builder And SEO Consultant, running a number of sites from the UK. Connect with him on Twitter or LinkedIn.