Why SEO Is Vital For Local Cardiff Based Companies

Running a competitive business isn’t easy. This is particularly true if you are a local business, one that is trying to stand against larger national companies.

Here at Digipeak we love being able to work with a variety of different companies, of all sizes. However, we particularly love being able to help Cardiff based companies. We work with them to improve their SEO. Ensuring that they are able to compete in their own industry.

But what is the benefit of SEO for local companies?

It gets you seen

One of the best bits about SEO is that it makes sure that your business is seen when potential clients search for you on one of the search engines. Appearing high up in the results means that you are increasing your chance of being viewed, and when these visitors realise that you are a locally run business, they may be more likely to come to you.

It doesn’t have to be global

Another great aspect of SEO is that it can be as local as you want it. In fact, when it comes to running a Cardiff, or any other local business for that matter. You will want to make sure that it appeals to those around you. This is why here at Digipeak we will work with you, to improve your national SEO and your local SEO too.

It makes you seem more credible

It is a simple fact that the further a potential client goes down the list on a search engine, the less likely they are to call or click. This is no reflection on the service or quality that those particular companies can offer, it is more about the fact that they won’t feel as if they are quite as credible due to their low rankings. Which is the last thing you will want!

It helps you to learn and grow

Every business needs to improve to succeed, and believe it or not, SEO can help with this. SEO links to the Google Analytics tool, which gives you some valuable insight into your audience and what they need. It will tell you where they live, what they search for and when they are most likely to visit your website.

All of these things can really help you to tailor your marketing efforts, and make the most of your investment.

These are just some of the reasons that you should be trying out SEO for yourself. Whether you are based in Cardiff, or anywhere in the UK, SEO is never something that you should ignore. So, get in touch with us here at Digipeak and see if we can help get your business noticed.

Want to know more about our AI SEO? Call or email us: 02920 291644

About Jonathon Forshaw, is the Director of Digipeak SEO. He is a Professional Nerd, Backlink Builder And SEO Consultant, running a number of sites from the UK. Connect with him on Twitter or LinkedIn.

The Benefits Of Local And National SEO

Here at Digipeak we are SEO Cardiff experts, this means that we work hard to ensure that we understand all of the important aspects and elements of what SEO can offer. Whilst many people recognise the term SEO (Search Engine Optimisation) they may not know exactly how it works, or how to use it to the advantage of your business.

This is where we can help. Our SEO Cardiff services cover a wide range of different aspects of SEO, making sure that your website is getting the hits that you are looking for.

SEO can be broken down into two distinct sections. Local and National. Both of which are parts that you should consider, and require slightly different approaches.

Want to know more? Then why not read on?

Local SEO

Those small businesses that really want to appeal to local customers should really be looking at their local SEO. As the name suggests, this approach to SEO concentrates on your own location, the town that you are based and the people around it.

It is usually implemented by businesses such as restaurants or non e-commerce shops, which will rely on local trade rather than online business.

The important thing to think about with local SEO is your location, after all, this is the search term that people are most likely to use. Not only should you make sure that it features as a keyword, but you should also ensure that your business is listed in the local search facility on the search engine that you choose. This will help make sure that you appear during searches.

Your website can gain even more promotion by encouraging customers to leave reviews and recommendations, as this will improve your ranking and make you all the more visible.

National SEO

If local SEO looks at those that are in your local area, then unsurprisingly national SEO takes that even wider.

National SEO is often used by companies that have a product that can be promoted and shipped anywhere. They won’t rely on local customers, although of course this is great for them, but they can take their promotion to a much grander scale.

Promoting yourself nationally can be much more competitive, you will not only need to make sure that you really make those keywords work for you, but that you utilise pay per click advertising and have a strong social media presence too.

In doing this, you can see yourself becoming all the more popular online, and attracted customers that could come from a variety of places in the country, if not the world.

Think that it is about time that you harnessed the power of local and national SEO for your website? If you are based in Cardiff, then here at Digipeak we can offer the SEO services that you need. Let us guide you through the best approach for your website, and make sure that you are top of the list whether your customers are down the road, or on the other side of the world.

About Jonathon Forshaw, is the Director of Digipeak SEO. He is a Professional Nerd, Backlink Builder And SEO Consultant, running a number of sites from the UK. Connect with him on Twitter or LinkedIn.

Professional SEO In 2017

Why Use Professional SEO Services in 2017

When it comes to making sure that your business is a success online, you really should think about your approach to SEO.

Search Engine Optimisation is the way that your website gets noticed online, and can be a huge factor on the success that you see.

Much like many things in business, there are going to be times when you do not have the right expertise. SEO is one of those areas. So, if you are struggling to get the rankings that you need, why not make 2017 the year that you try out professional SEO services?

Not sure on whether it is the right approach for you. We have put together the top reasons why we believe that you should be trying out professional SEO services.

It saves you time

Running a business is already likely to take up a big chunk of your time. This means that the idea of spending hours researching into keywords and making sure that you get the density right isn’t like to appeal to you. If you hire a professional SEO service to handle this side of your business, then you will free up time to spend on the other aspects of running your business.

You will gain vital experience

Not everyone is an expert in SEO, so there is a good chance that you will benefit from the expertise of hiring a professional SEO service to help you. They will have the vital experience to guide you through the process, guiding them through some of the pitfalls that can crop up with SEO and its implementation.

Get the results that you want

Whilst you can give SEO a go yourself, you may not receive the results that you are expecting. By using a professional SEO service, there is a greater chance that you will see what you want to see, all from the go get!

It is cost effective

One of the things that puts many people off of using a professional SEO service is that they are an additional cost to your business, however, this particular service really should be seen as an investment rather than a cost.

The return on your investment is well worth the initial cost. Especially if your main aim is to grow your business and attract as many customers as possible.

SEO is vital to the success of any modern business, so if you are unsure on how to best use it to your advantage then perhaps it is time to call on the expertise of a professional SEO service, one that can guide you through and make sure that your business sees the results that it deserves.

If you want to find out more please get in contact with us: 02920 291644 or email Jon at: hello@digipeak.co.uk

About Jonathon Forshaw, is the Director of Digipeak SEO. He is a Professional Nerd, Backlink Builder And SEO Consultant, running a number of sites from the UK. Connect with him on Twitter or LinkedIn.

This Is What Your SEO Should Be Doing in 2017

Do you know what your SEO company should be doing to help your website’s search result performance?

Unless you’re living search engine optimisation night and day, you probably can’t answer that question in any depth.

The worrying thing is that a lot of “SEO experts” don’t seem to want (or be able to) answer it either.

That makes it a tad difficult for you to sift out the good from the bad. Of course, one tip there would be to never respond to the small avalanche of SEO spam emails you get every day.

So, what should your SEO be doing for you?

Well, their job is to get your website visible, appearing in relevant search results. Note I used the word “relevant” – there’s no point in having top rankings for keywords that won’t bring in the customers.

The things you’re looking for, from the top down, are:

Improving your URL structure

Your URL is the web address of your web page.

For example, it could be:

www.domain.co.uk/leather_collars

Which makes a whole lot more sense than something like:

www.domain.co.uk/prd-34H87

Although the readability of your URL doesn’t have a massive impact on your rankings, it could have a detrimental effect on your click through rate.

Title tag optimisation

Your title tag has a huge influence on your rankings. When you look at search results, it’s the bit at the top in bold.

It mustn’t be keyword stuffed but should include your main keyword. It should flow/read naturally and include your company name. Plus, every page of your website must have a unique title tag, but one that is consistent in style, such as:

Leather Dog Collars | The Designer Dog Collar House

Headings

Another major ranking factor is the heading tags, which show the main topic of each page. A bit like the title tags, every page needs a unique H1 tag and only one of them. They should also be specific, such as:

Leather Dog Collars

Rather than:

Collars

META descriptions

Although these won’t affect your rankings directly, it is an element that, when done well, can attract click throughs.

The META description is the short paragraph that appears in the search results under the URL. It’s an opportunity to show the searcher how you can help them. It should contain your keywords, but again it must read naturally and make sense.

Fantastic content

Another part of the SEO role is the generation of great content. Fresh, original and informative content is what will get you noticed. That doesn’t mean it should be stuffed with keywords. They should be present but in a gentle sprinkling. Above all your content must be well written, original and authoritative.

Inside links

The last piece of the puzzle refers to links. In this case, we’re talking about internal links that will help your user navigate through your website and also allow Google to crawl your site.

Make sure the links go deep inside your site and don’t just deal with the top layer of pages. The anchor text you use must also be natural.

You’ve probably noticed that a big part of the SEO’s role is keyword research. Without it, none of the above would work. That’s not to say, however, that keywords are the be all and end all.

When people do take that attitude, you’re left with incomprehensible sites that are stuffed to the rafters with keywords. Firstly, Google will frown on you and, sooner or later, slap you with a penalty. Secondly, you’ll turn people above in their droves because it will be obvious to them you care more about your rankings than you do about your customers.

Finding a good SEO Cardiff can be a chore. It’s always a good idea to ask colleagues for recommendations, but also check out their results and listen carefully to what potential suppliers tell you. If they’re not happy to show your results or offer names of referees, step away.

About Jonathon Forshaw, is the Director of Digipeak SEO. He is a Professional Nerd, Backlink Builder And SEO Consultant, running a number of sites from the UK. Connect with him on Twitter or LinkedIn.